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Ideation and Creation of Infographics
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Andrew Melchior VP & Founder @atraine
Avalaunch Media is a full service digital marketing agency with locations in Utah and Arizona specializing in the following: Content Marketing Search Marketing Paid Media Web Design Avalaunch Media
What’s your objective? Internal PR collateral Sales collateral External SEO (traffic, links, rank) Social sharing Brand awareness Outreach Creative Ideas and Topic Selection
IDEATION – What’s already resonating?
IDEATION – News Jack
IDEATION – What’s Trending? NEW MESSAGE: Omg! Did you see the news about the iPhone 6? Can the iPhone 6 really bend? Let’s see… #bendgate No more phone in the pocket #bendgate
IDEATION – Competitive Intel?
IDEATION - Think Bigger Than Just Infographics eBooks Prezis Interactive Graphics Motion Graphics
Research & Writing Find reputable sources to gather your research from
Proprietary Research and Data! First-hand proprietary data will vastly improve quality Crowd source data through customers / affiliates / employees Utilize surveys to develop first-hand data
Write Your Story – The Script Build your story according to the available research & data Cut, cut, and cut again Utilize phrases and captions Summarize Everything is it’s own headline Determine what to visualize instead of write Follow the flow of the story and the data
Visualize the Story Comparisons Timelines Graphs (Line, Dot) Charts (Flow, Bar, Pie) Maps Diagrams Caricatures Illustrations
Visualize the Story Instead of “Ideas, Comment & Search”
Visualize the Story Unique fonts and word emphasis takes it to a new level
Visualize the Story Use icons to represent data sets Eight out of ten Americans graduate from High School.