Successful Logo Designs from UK and US Empowering Startups

If you like this presentation – show it...

Slide 0

Successful Logo Designs from UK and US Empowering Startups

Slide 1

Global branding and advertising spending in 2015 is projected as US $578 billion

Slide 2

Out of which 48% is spent on printing and designing. However, 12% is used for media animation

Slide 3

Fascinating right? Let’s see more.

Slide 4

The UK and US annually spend approximately ?20 billion and $140 Billion respectively in advertising and marketing designs

Slide 5

Design provides visual expressions to brands and 94% of the time make a deep impression

Slide 6

Brand identity design in particular are important in explaining the brand story

Slide 7

The most important aspect of brand identity is logo design. When a logo design is successful it represents overall success of the brand

Slide 8

Therefore it is crucial for small businesses and startups to carefully consider the design of their logo. Because it is your first impression on your clients, you surely don’t want to mess with it

Slide 9

Let’s consider the logo designs of these two successful brands from UK and USA

Slide 10

BBC and FOX News are successful brand identities for their brands because their logos have designed keeping in mind the 3 important expressions:

Slide 11

Stability: A logo design that is not time bound

Slide 12

Flexibility: A logo, which design looks equally appealing on all marketing materials

Slide 13

Association: A logo that communicates and tells a brand story

Slide 14

BBC vs. FOX News (Image Analysis)

Slide 15

Let’s have a look at some more popular brand logos with British origin and evaluate if they are successful for all times

Slide 16

Popular Brand Logos with British Origin

Slide 17

Vodafone Shell HSBC

Slide 18

Orange Tesco Thomas Cook

Slide 19

ITV Robinsons Delphi Automotive

Slide 20

Logos from the UK sure meet the criteria of successful designs to a great extent. However, let’s see if designs from the US beat the competition or not

Slide 21

Popular Brand Logos with US Origin

Slide 22

Google Walmart Coca-Cola

Slide 23

Apple Microsoft McDonalds

Slide 24

Facebook Nike iPhone

Slide 25

What we’ve learned from these UK and US logos

Slide 26

Most companies started small and grew into huge companies through consistent branding

Slide 27

Most companies are recognized by their original logo colors, symbolism, and/or identity

Slide 28

Most companies’ logos can stand on their own without having to “market” to their audience

Slide 29

Does your brand identity meets the criteria of successful logo design?

Slide 30

If not, then we can help. Just fill in the form coming up next, and we’ll sail you through