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Heuristics 101: Understanding and Applying Design Principles

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heuristics 101 UX Camp June 6, 2015 Kamaria Campbell | @kaccampbell


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today’s class • heuristics history • top 10 heuristics to know • test


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Heuristic is a fancy word for a rule, guideline, or principle.


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why learn heuristics? • can’t always talk to users • defend designs • speak a common language with other UXers • stay at the top of your game


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heuristics gurus Ben Shneiderman and Jacob Nielsen


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top ten


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1-feedback and visibility


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2-match between system and real world


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3-user control and freedom


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4-consistency and standards


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5-error prevention


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6-minimize memory load


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7-support novice and expert users


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8-aesthetic and minimalist design


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9-useful error messages


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10-help and documentation


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TEST TIME


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heuristics for social profiles and feeds 1. 2. 3. 4. 5. fill out all expected fields seek out account verification post regularly respond to followers use features such as lists and favorites 6. post images and videos


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why should Lionel listen to you? 1. consistency and standards 2. match between system and real world 3. feedback 4. support novice and expert users


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vendor a


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vendor b


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vendor a 1. user control 2. support for novice and expert users


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vendor b 1. minimizes memory load 2. aesthetic and minimalist design 3. user control


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Congratulations! You passed!


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Rules are made to be broken.


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