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heuristics 101 UX Camp June 6, 2015 Kamaria Campbell | @kaccampbell
today’s class • heuristics history • top 10 heuristics to know • test
Heuristic is a fancy word for a rule, guideline, or principle.
why learn heuristics? • can’t always talk to users • defend designs • speak a common language with other UXers • stay at the top of your game
heuristics gurus Ben Shneiderman and Jacob Nielsen
1-feedback and visibility
2-match between system and real world
3-user control and freedom
4-consistency and standards
6-minimize memory load
7-support novice and expert users
8-aesthetic and minimalist design
9-useful error messages
10-help and documentation
heuristics for social profiles and feeds 1. 2. 3. 4. 5. fill out all expected fields seek out account verification post regularly respond to followers use features such as lists and favorites 6. post images and videos
why should Lionel listen to you? 1. consistency and standards 2. match between system and real world 3. feedback 4. support novice and expert users
vendor a 1. user control 2. support for novice and expert users
vendor b 1. minimizes memory load 2. aesthetic and minimalist design 3. user control
Congratulations! You passed!
Rules are made to be broken.