How Design Thinking Helped Me Land a Job

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How “design “ thinking helped us grab a job interview bacK

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IDEATORS Gokul Rangarajan UX Designer, Design Thinker https://in.linkedin.com/in/gokulrangarajan Anantha Krishnan Sales Geek, Marketing strategist https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12

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Meet Anantha Krishnan, a sales person from Dubai with excellence in Ser vices and Sales. A talented, dynamic, self-motivated & energetic young guy with a good skills & proper ethics in Sales Industr y. Now that he is Looking for a challenging job, he attends an Inter view with a leading Women’s Magazine in Dubai Anantha’s Interview Day With Womens MaGazine But on the way to interview Following are the Series of events which happened

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Commuting Problems 9 A.M Unexpected flat tyre

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legal stoppage 10:30 A.M Cop encounters for Foreigners Enquiry which took around 1 hour

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Unavoidable Help 11: 30 A.M Couldn’t stop helping an old women with crossing the road

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long chat with Client 12: 45 P.M Had a client meeting which Extended on client’s interest, as anantha is a people person

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Taxi with technical fault !!! TAXI CALL TAXI 2:30 P.M Hired a Taxi which met with some engine problems on the way

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Not on time stressed & anxious 11 12 1 2 10 9 3 4 8 7 6 5 3:30 P.M Finally reaches Interview spot late

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during Interview

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Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER

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Though Multiple solution was in his head but was not conveyed by anantha during interview hour. he was completely left blank since he was BOTH Due to his long day anxiety Stress

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............Anantha self-realized this incident which Mind blocked him from Further answering and This made him start a research on Recruitment Process and problems faced by Young people During interview hours

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Anantha does a detailed analysis As well as documentation on The current day interview Facts scenarios & problems, The insights collected built him Confidence and reality about interview

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He calls up his ex-colleague & good friend Gokul who is also a designer & describes the Events happened during interview & his Idea to mail the interviewer on His analysis and research along with the answers

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ig n i ng es n k D i h T Gokul introduces Design Thinking to Anantha, The art of creative way of focused Thinking & science of Using empathy towards concerned People to solve a problem

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Thus they brainstorm for more Ideas On solving the Problem of “ Recovering a bad interview by Strongly conving the Interviewer on Anantha’s capabilities, Skill as well As his long day Situation

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Come to know that Data visualization is the best Solution to illustrate their Research & Analysis done based on Interview Facts & Stats

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To illustrate the incidents which happened before Interview Info-graphically Telling the hurdles faced by Anantha which lead the stress & anxious situation

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Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER What he feels he could have answered in Interview time, follows now

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Growth mARKETTING Learn the target Women Audience, Make Quick Analysis, Try to Get Data, Figure out some Common Figure to target on, most of all setting a Right Goal for the brand as well as identifying Target audience’s Goal

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Ideate Ask the right questions, come with random Sketch plan, Brainstorm on Possible strategy Figuring out the Platforms, Creative and Empathy Map

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Email Marketing Respecting the existing users is important part of the Marketing Strategy, Special offers and Creative can Be experimented with the old users, online surveys Can also be addressed in Email Campaign

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Sale and contests Exiting Offers and sale will excite Loyal SALE Customer as well as motivate New Customers on try outs, Contest and Gifts will Spontaneously increase the sales

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Apart From the above plan, Ananth Immediately came up With exclusive idea for the magazine $ Cooking Contest & other events for women Road Shows & outdoor events based on enpowerment B2B Social Media direct sales

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Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER

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Research on interview follows

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An Interviewer on a average spends only 5-7 seconds on a CV & 88% rejection rate if it contained a photo, On average, interviews last 40 minutes and this has more impact on deceision making than CVs or online profiles,

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Reasons for rejections

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because the handshake wa s to o 2 weak % 6

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21% for crossing their arms over their c h e s t d u r i ng t h e i n t e rv i e w Facts

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33% of bosses Know whether they will hire someone or not w i t h i n 90 Secs

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68% of employers will find youon Facebook

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43% of job seekers h av e u s e d t h e i r mobile device to search as well apply

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Almost 55% candidates don’t come on time to interview

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30 % of people trying to go to interview in major cities face problem to reach their job on time, due to logistics and ques

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Reasons for bad interview performance 22% Due to bad travel sleep,food and psychological facts on the current day 48% People who did not perfrom well on interview due to limited skill set 11% 9% Dueto un-forseen plan changes, last minute conditions Due to anxiety and fustration on time course

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Mentioned in the infographics is “If the interviewer is reading this then thats the success of this campaign, thats more than getting a job” ... and it was send to Interviewer as a mailer

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within hours both of us get a positive reponse from the Interviewer side Design thinking or creative approach to Solve a problem made wonders in our life

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thank you Gokul Rangarajan Anantha Krishnan UX Designer, Design Thinker https://in.linkedin.com/in/gokulrangarajan Sales Geek, Marketing strategist https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12 Source http://www.atworkscotland.com/interviewtipsandfacts.php http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/ http://www.forbes.com/fdc/welcome_mjx.shtml http://www.buzzfeed.com/erinfrye/interview-tips http://us.reachout.com/facts/factsheet/applying-and-interviewing-for-jobs http://www.harveynash.com/ch/eng/jobs/art_job_interview.asp http://www.workcoachcafe.com/2009/04/20/10-reasons-you-didnt-get-the-job/ http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/1014/ http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/ http://www.business2community.com/human-resources/25-fun-facts-resumes-interviews-social-recruitment-0975676 http://www.quintcareers.com/job_interview_tips.html http://www.hongkiat.com/blog/your-first-interview/

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