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Rethinking Website Design: Creating a Peak-Performing Website with Less Risk and Headache

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Rethinking Web Design Creating a peak performing website with 
 less risk and headache


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Growth-Driven Design Evangelist @GDrivenDesign @SavvyLuke #GrowthDrivenDesign


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1 #GrowthDrivenDesign The Traditional Web Design
 Process is (very) Broken


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Website Redesign #GrowthDrivenDesign


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Need a big team or hire an agency #GrowthDrivenDesign


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Websites are a BIG up-front cost
 (before you even know if it will increase results) SMB websites typically cost $15,000 - $80,000 #GrowthDrivenDesign


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They take 1/4 your entire year to build 
 (often shifting focus away from other important activities) SMB websites typically takes Three Months #GrowthDrivenDesign


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Tons of planning and resources #GrowthDrivenDesign


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On top of that, what usually ends up happening? Launches Late and/or Over-Budget #GrowthDrivenDesign


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On top of that, what
 usually ends up
 happening? Launches Late and/or Over-Budget #GrowthDrivenDesign flickr.com/photos/lst1984/2430338903


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We put ourselves through all of that and when we FINALLY launch it I like to ask… #GrowthDrivenDesign


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How do you launch the best possible
 performing website? #GrowthDrivenDesign


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The answer is… #GrowthDrivenDesign


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it is impossible. Period. #GrowthDrivenDesign


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it is impossible to launch the best possible performing website. #GrowthDrivenDesign


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We look at the data, talk to users and make an educated guess on what will perform better. #GrowthDrivenDesign


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At the end of the day, it’s still a guess.
 
 And then it sits for 1.5 - 2 years until we muster up the courrage to do another redesign. We never validate our guess to see if we were correct. #GrowthDrivenDesign


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Our best marketing asset -and#1 sales “person”
 ends up sitting with no major or impactful updates. This makes no sense. #GrowthDrivenDesign


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Traditional Web Design H2 Impact Launch new site (guess of what works) H1 1.5 - 2 Years Launch new site (guess of what works) Site #GrowthDrivenDesign 1.5 - 2 Years 3 Month
 Redesign Time 3 Month
 Redesign


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And sometimes we launch and results actually drop! #GrowthDrivenDesign


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Traditional Web Design is Risky!


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RISK TRADITIONAL
 WEB DESIGN $15,000-
 $100,000 Three
 Months (out of scope, over budget, late) #GrowthDrivenDesign Only a
 Hypothesis Redesign
 Every 2 Years


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“ ” The traditional web design model is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to project failure and often does not produce optimal results. Gabe Wahhab
 Director, Interactive Services #GrowthDrivenDesign


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#GrowthDrivenDesign flickr.com/photos/lst1984/2430338903


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2 #GrowthDrivenDesign The smarter way to think about website redesigns


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Growth Driven Design Create an elevator pitch for this method here. #GrowthDrivenDesign flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ


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There is a better methodology and process that:
 1.Minimizes all the risk of traditional web design 2. Produces much better results and business impact #GrowthDrivenDesign flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ


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What is this new methodology and process? #GrowthDrivenDesign flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ


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GROWTH-DRIVEN DESIGN #GrowthDrivenDesign flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ


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GROWTH-DRIVEN DESIGN Minimize The Risk Continuously Learn & Improve Inform Marketing & Sales #GrowthDrivenDesign flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ


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Traditional Web Design H2 Impact Launch new site H1 1.5 - 2 Years Launch new site Site #GrowthDrivenDesign 1.5 - 2 Years 3 Month
 Redesign Time 3 Month
 Redesign


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Traditional Web Design vs. Growth-Driven Design H2 Continous Improvement Impact Launch new site H1 1.5 - 2 Years Launch new site Site #GrowthDrivenDesign 1.5 - 2 Years 3 Month
 Redesign Time 3 Month
 Redesign


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Traditional Web Design vs. Growth-Driven Design H2 Impact Gained Opportunity H1 1.5 - 2 Years Launch new site Site #GrowthDrivenDesign 1.5 - 2 Years 3 Month
 Redesign Time Launch new site 3 Month
 Redesign


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Traditional Web Design vs. Growth-Driven Design Actively Informs
 & Interacts M ND OU ES NB SAL I & IN ET K AR G H2 Impact Launch new site H1 1.5 - 2 Years Launch new site Site #GrowthDrivenDesign 1.5 - 2 Years 3 Month
 Redesign Time 3 Month
 Redesign


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“ Growth-Driven Design is the new gold standard for delivering successful website redesigns that bring measurable business value. It is a smarter, agile and data guided approach that minimizes the pitfalls of traditional web design and produces high performing websites. Gabe Wahhab
 Director, Interactive Services #GrowthDrivenDesign ”


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“ We are introducing all new refresh projects as continuous design jobs. Clients are not only interested, they are excited. HubSpot clients in particular, really "get" that the website is a living breathing thing. Joseph Jerome
 Owner #GrowthDrivenDesign ”


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High-Level View of Growth-Driven Design Transfer STRATEGY Launch Pad
 Website Plan Learn Develop PHASE ONE - 1 MONTH PHASE TWO - MONTHLY CYCLE - FOR 11 MONTHS


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RISK TRADITIONAL
 WEB DESIGN $15,000-
 $100,000 Three
 Months Only a
 Hypothesis Redesign
 Every 2 Years Validated
 Results Continuous
 Improvement (out of scope, over budget, late) GROWTH-
 DRIVEN DESIGN $2 - 8K
 monthly Launch Pad
 Website (agile, on time & on budget) #GrowthDrivenDesign


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“Avella has partnered with Media Junction on an ongoing Growth-Driven Design retainer to continue to evolve our brand, and enhance messaging and user experience. The end result is a web experience that surpasses our competitors and keeps our customers engaged and delighted.” #GrowthDrivenDesign TODD SPERANZO VP OF MARKETING AVELLA.COM


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Growth-Driven Design Results TYPE 2014 2015 Page Views Per Visit 2.87 4.03 +40.23% Total Page Views 199,956 480,345 +140.23% Bounce Rate 45.87% 28.29% -38.34% Leads up 217% year over year. #GrowthDrivenDesign


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What do designers & developers think of Growth-Driven Design? #GrowthDrivenDesign


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Designers “It’s rewarding to work on a Growth Driven Design website. I enjoy seeing the results of my work and how interested our clients are in the data. GDD has pushed me to up my game as a developer because we’re constantly looking for ways to enhance and improve each website.” NISSA THUMANN #GrowthDrivenDesign DONNY WILSON


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3 #GrowthDrivenDesign The Growth-Driven Design 
 methodology & process


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Step 1 - Learn the Basics Get the complete walk through of the Growth-Driven Design process! DOWNLOAD NOW http://offers.hubspot.com/an-introduction-to-growth-driven-design


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Step 2 - Join the Deep Dive Course After you’ve learned the basics, it’s time to take a deep dive into the step-by-step process. or visit - http://hubs.ly/y0-Hwl0


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Are You an Agency? We also have a training course for agencies to learn how to market, sell & service
 Growth-Driven Design website retainers. or visit - http://hubs.ly/y0-HLd0


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Thank You. #GrowthDrivenDesign


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