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5 Things I Learned From Our UX Design

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5 UX Design for non-tech savvy users East Ventures Hives | 5 August 2015 ~ Arnold Saputra


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It’s so easy for designer to be trapped by “don’t reinvent the wheel”


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Have a deep understanding about the users.


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Know they’re backgrounds and habits


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Use feature phone, doesn’t have CC, rare use internet & busy


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Know their environment when using your product


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Outdoor = more challanges


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Low battery Unstable network Low visibility under sunlight


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Global consensus meet with user knowledges


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Make user realize there’s a feature that’ll help them


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This has been presentation by Arnold Saputra. Made exclusively for tech talk at East Ventures. Jakarta, 5th August 2015 @soekarnold


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