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Desk for Creative Professionals: Research and Strategy

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Desk for Creative Professionals R E S E A R C H & S T R AT E G Y


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I. II. III. I V. V. I. Ecosystem Map ECOSYSTEM MAP COMPETITIVE ASSESSMENT SURVEY
 INTERVIEWS EXPERIENCE MAP RESEARCH & STRATEGY 2


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ECO SYSTE M MA P PLANTS CLOCK /TIME PERSONALIZATION STORAGE PRIVACY DESK HEIGHT FOOD DRINKS SOCIAL There are many aspects to consider when evaluating the ideal workstation. The following items surfaced as important elements when considering the entire landscape. ACCESSORIES ERGONOMICS CHAIR CHORDS MANAGEMENT MOBILITY COLLABORATION O R G A N I Z AT I O N WELL BEING MONITORS / KEYBOARDS / MOUSE SHAPE Storage, height, materials and cord management were referenced the most during the ecosystem exercise. HEADPHONES ASSEMBLY TECHNICAL INTEGRATION MATERIAL PURCHASING DESK CLEANLINESS & UPKEEP LIGHTING PURCHASING We categorized the landscape into 7 categories: CK CL O H EA D PH O /T N IM ES TS N PL A BL Y M SE AS LI G H TI N E AP SH N O O AB LL CO M O BI RA TI LI KS D RI N R AI CH P IL N LO O CL EA G Y IN ES S & TE G U RA TO AS H RC TE CH N PK EE G IN G PU IZ AL N SO SK ET CH IN AT IO IV AC Y O N O PR S IC M U D /K EY RS M O N IT O PE R M RD CH O O /M AT ER M ER G LS IA H G EI H E RA G ST O T Tools & Technology EN • E Design & Aesthetics BO AR • G Purshasing EM • TY Organization AG • N Accessories AN • N Social SE Well being • TOOLS & TECHNOLOGY DESIGN & AESTHETIC T • SKETCHING I. Ecosystem Map RESEARCH & STRATEGY 3


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I. II. III. I V. V. II. Competitive Assessment ECOSYSTEM MAP COMPETITIVE ASSESSMENT SURVEY
 INTERVIEWS EXPERIENCE MAP RESEARCH & STRATEGY 4


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II. Competitive Assessment RESEARCH & STRATEGY 5


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TAKE AWAYS “Innovative” desks usually come with a hefty price tag • Milk desk - $3k+ • Stir kinetic desk - $3k+ • Symbol audio desk - $4k+ There is a shortage of desks in the $400-$800 price range • Quality materials and craftsmanship pushes desks over the $800 range No one has mastered a simple and elegant standing desk • • II. Competitive Assessment Cheap solutions (manual adjustment) usually require desk to be cleared off or even inverted IKEAs Bekant electric desk is somewhat affordable but very minimalistic - $489 RESEARCH & STRATEGY 6


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I. II. III. I V. V. III. Survey ECOSYSTEM MAP COMPETITIVE ASSESSMENT SURVEY
 INTERVIEWS EXPERIENCE MAP RESEARCH & STRATEGY 7


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QUESTION 1 What type of computer do you use on your desk? LAPTOP 86% PHONE 51% DESKTOP 37% TA B L E T OTHER III. Survey 22% 6% RESEARCH & STRATEGY 8


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QUESTION 2 How many hours would you say you spend at your desk every day? 22% 12% 0% 2% 0 III. Survey 0% 1 2 12% 20% 12% 6% 6% 3 4 5 6 7 8 9 10% 10 RESEARCH & STRATEGY 9


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QUESTION 3 Do you like to stand when you work? 15% YES III. Survey 15% NO 70% SOMETIMES RESEARCH & STRATEGY 10


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QUESTION 4 How often do you collaborate with others at your desk? 43% 31% 14% 6% 6% R A R E LY III. Survey SOMETIMES A L W AY S RESEARCH & STRATEGY 11


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QUESTION 5 How many cords do you have at your desk? 27% 18% 2% 1 III. Survey 5% 3 9% 5% 2 14% 11% 7% 2% 4 5 6 7 8 9 10+ RESEARCH & STRATEGY 12


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TAKE AWAYS There is no typical hardware setup • Laptops are the most common computer but their use varies greatly Collaboration is frequent • 80% of respondents collaborate “sometimes” or more People like to have the option of standing while working • 86% of people like to stand “sometimes” or more while working People have cords, lots of them • III. Survey 88% of people have 4 cords or more at their desk RESEARCH & STRATEGY 13


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I. II. III. I V. V. IV. Interviews ECOSYSTEM MAP COMPETITIVE ASSESSMENT SURVEY
 INTERVIEWS EXPERIENCE MAP RESEARCH & STRATEGY 14


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RA AF S U ND Q U I S T Strategist • • • • • • • DAVE SH EPAR D Engineer Uses 13" laptop and one external monitor (although he hasn't been using his external monitor). Has a picture of his family on his desk, otherwise likes to keep it relatively clear. Likes everything to be at an optimal position while he works, he does this by feel. When he leaves for the day he cleans up his desk but leaves action notes for the next day. Tall, 6'3" - has trouble being comfortable at his desk. Would prefer a taller desk. • Prefers wireless devices (keyboards, mouse). • Has a multiple screen setup but perfectly comfortable with working just on laptop. • • • Uses a laptop on a stand with 2 external monitors. Uses laptop with 2 external monitors. Wireless keyboard and mouse. Uses a laptop with two external monitors. Wireless keyboard and mouse. • Has pictures of his family and a coffee cup for pencils and pens. • Uses Wacom tablet 1-2/week. • Uses a big drawing pad. • Lots of vinyl toys. Likes organized clutter. Has a fuzzy rug underneath. • Goes for walks to work our her lower back pain. • "I usually switch to the standing desk when my back really hurts.˝ • Likes screens at eye level. • • Doesn’t want too much storage just one hidden drawer. • Has a photo on her desk, some books and a small plant that she waters weekly. "Too much storage turns into too much storage.˝ • Stuff accumulates on her desk until she ultimately purges it. Likes a tidy desk buy not OCD about it. • • Likes the idea of a standup desk. • Loves wood as a desk surface. • Has pictures of his family and a couple toys on his desk. • Doesn't bring laptop home at night unless she is WFH the next day. Doesn’t like clutter or papers piling up. • Puts things under her monitor stand to reduce clutter. • When he gets in the zone he can sit at his desk for 4-5 hours straight. • Doesn't like the heigh of her desk, she is 5'2", she would prefer a desk 3" lower. • When she uses a standing desk (rarely) she rolls out a yoga mat to stand on. • She's developing carpal tunnel in both arms. Takes his laptop/charger/mouse/mouse pad home overnight. Every morning he has to plug everything back in by crawling under his desk. "Plugging in my laptop every morning I have to crawl under my desk˝ Wood surface gives her a rash on her wrist Very glad his current desk is not white. Designer • Takes laptop home every night. Gets frustrated with plugging in cords every morning. • IV. Interviews Engineer Uses a foot rest because of her height. Would prefer a docking station where he could just plug in one cord. Feels a larger desk would be beneficial mentally. ROCK Y ROARK • • Concrete floors would be an issue with a standing desk. "I pulled out from my desk the other day and shifted all the electronics on my coworkers desk.˝ JOHN BOT ICA Designer Spends 6-10 hrs per day at his desk. • M K COO K • Wishes he had a giant power strip. • Often eats lunch at his desk and watches Netflix. • Has IKEA storage that admittedly turns into a junk drawer. Thinks he would use a small drawer for daily items. • Likes having monitors on a stand and the space it creates underneath the stand (puts his laptop here). • Likes wooden surface, feel, look, smell. • Headphone cable is always in the way. • "I consider my toys visual ephemora.˝ • Doesn't have a drawer but feels like that would help with clutter. • Really would like a large flat file storage for big notepads and sketches. • Random things accumulate on desk like cards and plants. • Loves his raised monitor stand, likes the space underneath. Prefers his monitors at eye level. • Would like the option of a standing desk and thinks he would use it once a week. • Wants better cord management. • Thinks an outlet built into the desk would be awesome. Chair arms constantly bump into the table. RESEARCH & STRATEGY 15


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TAKE AWAYS People personalize their desks with photos, toys and objects • Family pictures, vinyl toys, books, cards and plants are enjoyed yet rarely touched. Having screens at eye level is preferred • Employees enjoy monitor stands and the space created underneath. Unplugging and plugging in cables is a nuisance • • Daily take home of equipment is common. Charging laptops & phones requires constant plugging and unplugging. People would like some storage • • Daily storage for things like keys, wallets, purses and keycards is desired. Large amounts of storage turns into junk drawers for most people. Wood is good • • IV. Interviews People like the appearance and durability of wood. Wood can however cause rashes. RESEARCH & STRATEGY 16


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RESEARCH & STRATEGY 17


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TAKE AWAYS People have different setup preferences • 1 screen, 2 screens, 3 screens • Laptop, mac mini • Mouse pad, no mouse pad • Full keyboard, small keyboard, no keyboard ( just laptop) • Most people like monitors at eye level Some like it clean, some like/have it cluttered • Range of super minimal to lots of toys to lots of clutter EVERYONE has headphones • Earbuds, over the ear, studio, mostly wired - a few wireless People are thirsty • Coffee mugs, glass(es), water bottles RESEARCH & STRATEGY 18


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I. II. III. I V. V. V. Experience Map ECOSYSTEM MAP COMPETITIVE ASSESSMENT SURVEY
 INTERVIEWS EXPERIENCE MAP RESEARCH & STRATEGY 19


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WOW YOU MADE IT! For questions or inquiries contact us at innovation@digital-telpathy.com www.digital-telepathy.com


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