'

UX Design for Long-Term Results

Понравилась презентация – покажи это...





Слайд 0

UX DESIGN FOR LONG-TERM RESULTS VAGGELIS REKKAS Head of UX & Co-founder @erekkas


Слайд 1

TREBBBLE IS A MOBILE AGENCY. WE HELP BRANDS GROW BY CREATING UNIQUE MOBILE CONNECTIONS WITH THEIR AUDIENCE.


Слайд 2

QUESTION HOW CAN WE CHANGE PEOPLE’S BEHAVIOUR FOR THE BETTER? ANSWER NOVELTY


Слайд 3

Want people to choose the stairs over the escalator? Piano stairs - TheFunTheory, 2009


Слайд 4

Did it manage to encourage people to use the stairs? NO It was fun … it was exciting … BUT IT COULD NOT STAND THE TEST OF TIME!!!


Слайд 5

QUESTION HOW CAN WE CHANGE PEOPLE’S BEHAVIOUR FOR THE BETTER? ANSWER NOVELTY + REPEATABILITY


Слайд 6

“USER EXPERIENCE IS PEOPLE CARING ABOUT PEOPLE” Corby Lebson, Former President of UXPA / UXistanbul Conference 2015


Слайд 7

UX DESIGN FOR LONG-TERM RESULTS


Слайд 8

#1 THINKING PRODUCTS; NOT FEATURES UNDERSTAND THE UX OF A PRODUCT AS A WHOLE


Слайд 9

@jaf_designer, Medium


Слайд 10

#2 SIMPLIFY YOUR UX THROUGH REDUCTION REMOVE ELEMENTS - REMOVE CHOICE (KEEP JUST THE MEANINGFUL)


Слайд 11


Слайд 12

#3 EMOTIONAL CONTAGION & PERSONALISATION MAKE YOUR AUDIENCE COMMIT TO A RELATIONSHIP WITH YOUR PRODUCT


Слайд 13

www.airbnb.com


Слайд 14

#4 WORK ON PRODUCT ONBOARDING DESCRIBE HOW PRODUCT IMPROVES USER'S LIFE; WIN THEM OR LOSE THEM DURING THE FIRST INTERACTION


Слайд 15

www.useronboard.com


Слайд 16

#5 GREAT UX IS EFFORTLESS & INVISIBLE


Слайд 17

CUSTOMER HAPPINESS IS THE #1 BUSINESS METRIC CONTINUALLY INVEST AND INNOVATE TO MAKE PEOPLE HAPPY


Слайд 18

UX DESIGN FOR LONG-TERM RESULTS VAGGELIS REKKAS Head of UX & Co-founder @erekkas


Слайд 19


×

HTML:





Ссылка: