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Design for Extremes Creates Value for All

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DESIGN FOR EXTREMES CREATES VALUE FOR ALL PRESENTED AT: SFIS SPRING CONFERENCE 2015 WEBCOAST 2015


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20 YEARS AGO


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Sara Lerén @HeedTheNeed STOCKHOLM GÖTEBORG MALMÖ


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INCLUSIVE DESIGN FUNCTION   AGE   GENDER   LANGUAGE   CULTURE  


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INTERNET 20 YEARS


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UN 3 DECEMBER 2014


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UN 3 DECEMBER 2014 ”Today is a beautiful day where we leave the ”dis” at home and bring only the abilities.” Daniela Bas International Day for People with Disabilities 2014


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DESIGN FOR A FEW


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JOBS WILL BE AUTOMATED


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BAD DESIGN “Bad design makes it into the world not due to malicious intent but with no intent at all.” Mike Monteiro How designers destroyed the world @ Webstock 2013


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1. Think! How can we include more people?


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DESIGN THAT EXCLUDES


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DESIGN THAT EXCLUDES


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DESIGN THAT EXCLUDES


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THE POWER OF HABIT “The most dangerous phrase in the language is ”we’ve always done it this way.”” Grace Hopper


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INCLUSIVE DESIGN


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IF WE’RE LUCKY WE’RE TABS Temporarily Abled Bodied (TAB)


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GOOD FOR EVERYBODY “What’s good for people with disabilites is good for everybody.” Stina Johansson ETU


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CHANGES TO LEGISLATION From 1 January 2015 inadequate accessibility is a new form of discrimination according to the Discrimination Act


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1. Think! How can we include more people? 2. What are others doing?


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LOOK FOR THE HELPERS “When I was a boy and I would see scary things in the news, my mother would say to me, ”Look for the helpers. You will always find people who are helping.”” Fred Rogers


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EXTREME DESIGN FOR EVERYDAY USE


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COMPLEX SOLUTIONS


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SIMPLE SOLUTIONS


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GOOGLE


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TOCA BOCA Fancy mess Toca Tailor


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1. Think! How can we include more people? 2. What are others doing? 3. Build iteratively – test often


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TEST IT! AMOUNT TIME


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TEST IT!


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TEST IT!   Webbriktlinjer.se


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TEST IT! How would this work for people who define themselves as something other than female or male?


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“If I had asked people what they wanted, they would have said faster horses.” - Henry Ford


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FIND TEST SUBJECTS


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WHO DO YOU WANT TO INCLUDE?


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THANK YOU! inuse.se @HeedTheNeed


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