'

Lean UX: Leaving the Deliverables Business

Понравилась презентация – покажи это...





Слайд 0

LEAN UX:
 I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S BUSINESS JEFF GOTHELF || NEO.COM || @JBOOGIE


Слайд 1

T H E P O S T T H A T S TA R T E D I T A L L 4 YEARS AGO…


Слайд 2

TWO SOULS ADRIFT IN AN OCEAN OF PROCESS AND JARGON AGILE + UX = HEARTBREAK


Слайд 3

WE LEARNED 2 THINGS DESIGN HAS TO CHANGE


Слайд 4

WE LEARNED 2 THINGS PRODUCT DEVELOPMENT HAS TO CHANGE


Слайд 5

DELIVERABLES ARE TEMPORARY A R T I FA C T S N O T A R C H I V E S


Слайд 6

CONVERSATIONS AS CORE COMMUNICATION I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N


Слайд 7

TEAMS WERE SHIPPING FEATURES N O O N E W A S A S K I N G , “ S O W H AT ? ”


Слайд 8

T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S CONTINUOUS LEARNING


Слайд 9

NEW TOOLS, NEW WAYS OF THINKING HUMILITY


Слайд 10

A QUESTION FOR THE ROOM: HOW MANY OF YOU ARE RUNNERS? @JBOOGIE


Слайд 11

ADD PHOTOS WHILE YOU RUN? T H AT ’ S A S I N I N E ! @JBOOGIE


Слайд 12

T H E F U T U R E I S U N P R E D I C TA B L E Y O U R U N PA S T T H I N G S @JBOOGIE


Слайд 13

T H E F U T U R E I S U N P R E D I C TA B L E Y O U R U N PA S T S C E N E R Y @JBOOGIE


Слайд 14

@JBOOGIE


Слайд 15

T H E F U T U R E I S U N P R E D I C TA B L E I R A N PA S T T H I S S C E N E @JBOOGIE


Слайд 16

@JBOOGIE


Слайд 17

@JBOOGIE


Слайд 18

@JBOOGIE


Слайд 19

COMPONENTS OF LEAN UX HUMILITY @JBOOGIE


Слайд 20

"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."


Слайд 21

MINIMUM VIABLE WHAT? E X P E R I M E N TAT I O N


Слайд 22

COMPONENTS OF LEAN UX E X P E R I M E N TAT I O N What’s the smallest thing we can make or do to test our assumptions? @JBOOGIE


Слайд 23

Y O U ’ R E N O T F A I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY ) I T E R AT I O N


Слайд 24

OBJECTIVE MEASURES OF SUCCESS D ATA


Слайд 25

COMPONENTS OF LEAN UX RESPONSIVENESS @JBOOGIE


Слайд 26

COMPONENTS OF LEAN UX RESPONSIVENESS @JBOOGIE


Слайд 27

OBJECTIVE MEASURES OF SUCCESS DID WE CHANGE CUSTOMER B E H AV I O R ?


Слайд 28

EVIDENCE-BASED DECISIONS PROGRESS & FUNDING


Слайд 29

B U S I N E S S - L E V E L I M PA C T THIS CHANGES EVERYTHING THE AGENCY


Слайд 30

B U S I N E S S - L E V E L I M PA C T THIS CHANGES EVERYTHING IN-HOUSE TEAMS


Слайд 31

I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S G E T T O P R O D U C T FA S T E R


Слайд 32

THANK YOU JEFF GOTHELF || NEO.COM || @JBOOGIE NEW BOOK IN 2016! SENSINGBOOK.COM


Слайд 33

http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg


Слайд 34


×

HTML:





Ссылка: