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Is A Difference In Scale A Difference In Kind?

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is a difference in scale also a difference in kind My Neighbor Totoro fan art created by user cyd84 on minitokyo.net ?


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Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320


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Copyright Embassy Pictures 1984 CLIENT TEAM


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DESIGNER Copyright Embassy Pictures 1984


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Copyright Embassy Pictures 1984


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Copyright Embassy Pictures 1984


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Copyright Embassy Pictures 1984


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Image Credit: Wikimedia Commons


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Copyright Embassy Pictures 1984


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Copyright Embassy Pictures 1984


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D D D D DISCOVER DESIGN DEVELOP DEPLOY


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D D D D DISCOVER DESIGN DEVELOP DEPLOY Copyright Embassy Pictures 1984


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Image Credit: Embassy Pictures, © 1984


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THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH


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1968 A man should not take the program and simply give it to the client as though he were filling a doctor's prescription. Photograph of Louis Kahn from Louis Kahn – The Power of Architecture exhibition at the Design Museum in London, UK 2014


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PRESCRIPTION


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PROGRAM


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BACKWARD FROM THE PROBLEM Sketches by Louis I Kahn from Aalto, LeCorbusier, Kahn and Soleri (1964)


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WHAT BEFORE HOW Photograph from the collection of Richard Saul Wurman


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United States Of America by Joao Santos from the Noun Project


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COINCIDENTALLY… Client A Client B Site-Wide Redesign Broad Re-imagining Responsive “Site Update” Strategic Repositioning 12 months 12 months


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COINCIDENTALLY… Client A Client B Site-Wide Redesign Broad Re-imagining Responsive “Site Update” Strategic Repositioning 2 months 16% of original budget 3 months 23% of original budget


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Copyright Embassy Pictures 1984


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Truth-seeking as prerequisite to problem solving Copyright Embassy Pictures 1984


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@lukew


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STRUCTURAL DESIGN VOCABULARY “comparable clusters of concepts about a design option” - Daniel O’Neil


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GENERAL STRUCTURAL DESIGN VOCABULARIES • Venturi & Scott Brown • Hobbs


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Venturi + Scott Brown


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1972 From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972


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1959 Photograph of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Dan Klyn


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1959 Drawing of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Michael Nÿkamp http://mkn-design.com


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DUCK Integral Ornament Innovative Revolutionary Original Pretty All Around Advanced Technology Looks Expensive “Interesting” Heroic


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LEARNING FROM DUCKS • Amplifies Meaning • Can Become a Joke When Shrunk


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1972 From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972


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1950* Photograph by Bruce Walker FAIA, * precise date of project is unknown.


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DECORATED SHED Applied Ornament Evocative Evolutionary Ordinary Conventional Pretty In Front Inconsistent Looks Cheap “Boring” Expedient


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LEARNING FROM SHEDS • Less Risky than Ducks • Increased Dependence on Excellence in Implementation and Maintenance


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1955 Ephemera from Pruitt Igoe development by Flickr user Michael Allen.


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Hobbs


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From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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A discussion about how these two things relate. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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The one thing is more important, or there’s more of one thing, in relation to the other thing. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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The one is a sub-set of the other, and is of central importance to the latter. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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The one is a sub-set of the other but is not core, just a part. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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That’s no moon… From Star Wars, by George Lucas 1977


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The two things are related however the smaller exists or has presence beyond the larger. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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The two things are related, the smaller is not a part of the larger, exists or has presence beYond the larger and is further away in relevance or importance to the conversation. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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The two things are not directly related but are part of the same discussion. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014


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LEARNING FROM HOBBS • Spatial Grammar • Geometric Primitives


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Copyright Embassy Pictures 1984


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CONTEXTUAL STRUCTURAL DESIGN VOCABULARY • Balcony • Silos


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balcony


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silos


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http://understandinggroup.com @undrstndng ありがとう


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