Designing for Gendered Audiences

Понравилась презентация – покажи это...

Слайд 0

Designing for Gendered Audiences Jessica Ivins jessicaivins@gmail.com @jessicaivins

Слайд 1

Photo: http://www.kitf.photo/

Слайд 2

Слайд 3

The Gender Question

Слайд 4

Слайд 5

Слайд 6

Слайд 7

Subscribers Customer (User)

Слайд 8

Слайд 9

Слайд 10

Photo: http://goo.gl/aJzm8w

Слайд 11

Photo: http://goo.gl/k66Wy6

Слайд 12

Image: http://goo.gl/YeYyGc

Слайд 13

Photo: http://goo.gl/dekpRd

Слайд 14

Слайд 15

Слайд 16

Слайд 17

“Mold Spore” “Octopus” “What?!?!!?” “Badass” “According to the US IRS; I am an alien”

Слайд 18

I had no idea what I was doing.

Слайд 19

What Do Designers Need to Know About Gender Identity?

Слайд 20

Social Media

Слайд 21

Слайд 22

Слайд 23

1.39 billion Monthly active users in Q4 2014 Source (PDF): http://goo.gl/7c9FQk

Слайд 24

Слайд 25

Слайд 26

My Default Facebook Gender Settings

Слайд 27

My Current Facebook Gender Settings

Слайд 28

A Transgender Woman Friend on Facebook

Слайд 29

Another Transgender Woman Friend on Facebook

Слайд 30

A Transgender Man on Facebook

Слайд 31

“I started making Facebook friends with people who didn’t know me as [birth name].”

Слайд 32

He untagged and removed all of his pre-transition Facebook photos.

Слайд 33

“I don’t need folks being curious about me in that kind of way. I don’t want to be somebody’s sideshow.”

Слайд 34

Facebook’s Gender Settings

Слайд 35

Facebook has to provide expansive gender options. Facebook is a personal place, and gender can be very personal.

Слайд 36

Patient Care

Слайд 37

“Hilarious Grey Areas”

Слайд 38

Nurse: “When was your last menstrual period?” Trans woman: “Um, I don’t have menstrual periods.”

Слайд 39

Слайд 40

Healthcare Providers Need to Know • • Your medical history How to address you

Слайд 41

Слайд 42

The information in your medical record is confidential and is protected under Massachusetts General Laws Ch. 111, Sec 70. Your written consent will be required for release of information except in the case of a court order. Client Registration Legal Name* Last First Legal Sex (please check one)* (For office use only) Preferred name: Middle Initial Female Medical Record # Male Preferred pronouns: *While Fenway recognizes a number of genders / sexes, many insurance companies and legal entities unfortunately do not. Please be aware that the name and sex you have listed on your insurance must be used on documents pertaining to insurance, billing and correspondence. If your preferred name and pronouns are different from these, please let us know. Date of Birth Month / State ID # or License # Social Security # Day Year / Your answers to the following questions will help us reach you quickly and discreetly with important information. Home Phone Cell Phone Work Phone Best number to use: ( ) Ok to leave voicemail? Yes No - ( ) - ( Ok to leave voicemail? Yes No ) Home Cell Work Ok to leave voicemail? Yes No - Local Address City State ZIP Billing Address (if different from above) City State ZIP Email address: Occupation Emergency Contact’s Name Employer/School Name Phone Number Are you covered under school or employer’s insurance? Yes No Relationship to you If you are under 19, the Department of Public Health requires that you provide parent/guardian contact information. Parent/Guardian Name Phone Number Relationship to you Fenway Health will send certain correspondence, such as bills, to your mailing address. How would you prefer to receive other types of written correspondence? (check one) Secure Email (MyFenway) Letter Other

Слайд 43

“When you’re seeking medical care, that’s huge. It removes a barrier of care between you and your doctor.” - Trans Man, LGBTQ University Coordinator

Слайд 44

Слайд 45

Our form currently looks like this

Слайд 46

Street Harassment & Safety

Слайд 47

Yasmine Mustafa Photo: http://goo.gl/t3Da19

Слайд 48

Photo: http://goo.gl/kLY19v

Слайд 49

Shortly after Yasmine returned to Philadelphia, a woman was beaten and raped a block from Yasmine’s Philadelphia apartment.

Слайд 50

Слайд 51

Слайд 52

Many women aren’t comfortable using these selfdefense tools because they’re designed for combative situations.

Слайд 53

Photo: http://goo.gl/QuF3Fr

Слайд 54

Yasmine contacted me one day via Google chat.

Слайд 55

“Hey Jess Quick question for you I'm on a call with my partner right now - we want to add a gender field to our sign-up form”

Слайд 56

“I remember you saying how to address it - how it shouldn't just say male/female Or other What's the appropriate way to do it?”

Слайд 57

"It depends.”

Слайд 58

“It depends on why you're collecting the gender info and what you're going to to do with it.”

Слайд 59

Слайд 60

“Why do you want to ask for gender information?"

Слайд 61

$ $$$

Слайд 62

Слайд 63

“Do you think transgender people would be interested in ROAR’s product?”

Слайд 64

“The transgender people [I interviewed] have terrible stories. They’ve been spit on, hit, followed… it’s really disgusting.”

Слайд 65

Goals of the Gender Form Field • • Be inclusive • Segment data by gender for targeted messaging Find out if transgender or gender non-conforming people are interested in the product

Слайд 66

Слайд 67

Yasmine plans to add the form to website very soon.

Слайд 68

How Do I Know When Gender Matters for My Product?

Слайд 69

Ask, Does Gender Matter in the Context of My Product?

Слайд 70

Gender matters in certain contexts, but it doesn’t matter in others.

Слайд 71

Слайд 72

Слайд 73

“Mold Spore” “Octopus” “What?!?!!?” “Badass” “According to the US IRS; I am an alien”

Слайд 74

Слайд 75

Слайд 76

Слайд 77

Слайд 78

Слайд 79

As designers, we’re building the front lines of the customer relationship.

Слайд 80

Thank You! Jessica Ivins jessicaivins@gmail.com @jessicaivins

Слайд 81