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Designing for Gendered Audiences

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Designing for Gendered Audiences Jessica Ivins jessicaivins@gmail.com @jessicaivins


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Photo: http://www.kitf.photo/


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The Gender Question


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Subscribers Customer (User)


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Photo: http://goo.gl/aJzm8w


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Photo: http://goo.gl/k66Wy6


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Image: http://goo.gl/YeYyGc


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Photo: http://goo.gl/dekpRd


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“Mold Spore” “Octopus” “What?!?!!?” “Badass” “According to the US IRS; I am an alien”


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I had no idea what I was doing.


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What Do Designers Need to Know About Gender Identity?


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Social Media


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1.39 billion Monthly active users in Q4 2014 Source (PDF): http://goo.gl/7c9FQk


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My Default Facebook Gender Settings


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My Current Facebook Gender Settings


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A Transgender Woman Friend on Facebook


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Another Transgender Woman Friend on Facebook


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A Transgender Man on Facebook


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“I started making Facebook friends with people who didn’t know me as [birth name].”


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He untagged and removed all of his pre-transition Facebook photos.


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“I don’t need folks being curious about me in that kind of way. I don’t want to be somebody’s sideshow.”


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Facebook’s Gender Settings


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Facebook has to provide expansive gender options. Facebook is a personal place, and gender can be very personal.


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Patient Care


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“Hilarious Grey Areas”


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Nurse: “When was your last menstrual period?” Trans woman: “Um, I don’t have menstrual periods.”


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Healthcare Providers Need to Know • • Your medical history How to address you


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The information in your medical record is confidential and is protected under Massachusetts General Laws Ch. 111, Sec 70. Your written consent will be required for release of information except in the case of a court order. Client Registration Legal Name* Last First Legal Sex (please check one)* (For office use only) Preferred name: Middle Initial Female Medical Record # Male Preferred pronouns: *While Fenway recognizes a number of genders / sexes, many insurance companies and legal entities unfortunately do not. Please be aware that the name and sex you have listed on your insurance must be used on documents pertaining to insurance, billing and correspondence. If your preferred name and pronouns are different from these, please let us know. Date of Birth Month / State ID # or License # Social Security # Day Year / Your answers to the following questions will help us reach you quickly and discreetly with important information. Home Phone Cell Phone Work Phone Best number to use: ( ) Ok to leave voicemail? Yes No - ( ) - ( Ok to leave voicemail? Yes No ) Home Cell Work Ok to leave voicemail? Yes No - Local Address City State ZIP Billing Address (if different from above) City State ZIP Email address: Occupation Emergency Contact’s Name Employer/School Name Phone Number Are you covered under school or employer’s insurance? Yes No Relationship to you If you are under 19, the Department of Public Health requires that you provide parent/guardian contact information. Parent/Guardian Name Phone Number Relationship to you Fenway Health will send certain correspondence, such as bills, to your mailing address. How would you prefer to receive other types of written correspondence? (check one) Secure Email (MyFenway) Letter Other


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“When you’re seeking medical care, that’s huge. It removes a barrier of care between you and your doctor.” - Trans Man, LGBTQ University Coordinator


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Our form currently looks like this


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Street Harassment & Safety


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Yasmine Mustafa Photo: http://goo.gl/t3Da19


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Photo: http://goo.gl/kLY19v


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Shortly after Yasmine returned to Philadelphia, a woman was beaten and raped a block from Yasmine’s Philadelphia apartment.


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Many women aren’t comfortable using these selfdefense tools because they’re designed for combative situations.


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Photo: http://goo.gl/QuF3Fr


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Yasmine contacted me one day via Google chat.


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“Hey Jess Quick question for you I'm on a call with my partner right now - we want to add a gender field to our sign-up form”


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“I remember you saying how to address it - how it shouldn't just say male/female Or other What's the appropriate way to do it?”


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"It depends.”


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“It depends on why you're collecting the gender info and what you're going to to do with it.”


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“Why do you want to ask for gender information?"


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$ $$$


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“Do you think transgender people would be interested in ROAR’s product?”


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“The transgender people [I interviewed] have terrible stories. They’ve been spit on, hit, followed… it’s really disgusting.”


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Goals of the Gender Form Field • • Be inclusive • Segment data by gender for targeted messaging Find out if transgender or gender non-conforming people are interested in the product


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Yasmine plans to add the form to website very soon.


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How Do I Know When Gender Matters for My Product?


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Ask, Does Gender Matter in the Context of My Product?


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Gender matters in certain contexts, but it doesn’t matter in others.


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“Mold Spore” “Octopus” “What?!?!!?” “Badass” “According to the US IRS; I am an alien”


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As designers, we’re building the front lines of the customer relationship.


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Thank You! Jessica Ivins jessicaivins@gmail.com @jessicaivins


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