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Intro to UX

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INTRO TO UX DESIGN


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Who We Are Lindsay Stefan


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Time to get to know one another! 1. Grab some post-its and pens 2. Find out neat things about your partner 3. Write 1 or 2 words on 3 different post-its about your partner 4. Post your notes on the wall on the side of the class 5. With your help, the class will group the characteristics into categories


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What is User Experience Design?


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What will I learn • Identifying and defining a problem • Who practices UX Design? • What are some UX Design skills?


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Describe a bad experience • • What is it? Why do you dislike it?


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Describe an experience you love • What is it? • What do you love about it? • What is your favourite part?


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Likes / Dislikes


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15 minute discussion Teams of 2-3 Minutes Identify one product/ service experience that could use improvement 10 Discuss and share with the class 5


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What is the company? What is the product? How does that make you feel? Identify positive and the negative.


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Designing the User Experience


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User-Centered Design Process


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What most people think UX is Field research Prototyping Face to face interviewing Interface layout Creation and administering of tests Interface design Gathering, organizing, and presenting statistics Visual design Documentation of personas and findings Taxonomy creation Product design Terminology creation Feature writing Copy writing Requirement writing Presentation and speaking Graphic arts Working tightly with programmers Interaction design Brainstorm coordination Information Architecture Company culture evangelism Usability Communication to stakeholders helloerik.com/ux-is-not-ui


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What UX actually is Field research Prototyping Face to face interviewing Interface layout Creation and administering of tests Interface design Gathering, organizing, and presenting statistics Visual design Documentation of personas and findings Taxonomy creation Product design Terminology creation Feature writing Copy writing Requirement writing Presentation and speaking Graphic arts Working tightly with programmers Interaction design Brainstorm coordination Information Architecture Company culture evangelism Usability Communication to stakeholders helloerik.com/ux-is-not-ui


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“People don’t buy what you do, they buy why you do it.”


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Research Abstract Planning Design Concrete


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Surface Skeleton Structure Scope Strategy


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Validating an Idea Strategy / Scope


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15 minute exercise Come up with three research questions to ask others in the class • Conduct user research Minutes • 5 10


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Site Maps - Structure


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Sketching - Structure


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Customer Journey Map - Structure / Skeleton


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20 minute exercise Design a customer journey map for the product identified in Exercise 1 • Discuss and share with the class Minutes • 10 10


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User Flows - Structure


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Wireframing - Structure


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Prototyping - Structure / Skeleton


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Prototyping - Skeleton / Surface


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Usability Testing Everything!


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Who practices UX Design?


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USER RESEARCHER CONTENT STRATEGIST VISUAL DESIGNER INFORMATION ARCHITECT UX DESIGNER INTERACTION DESIGNER FRONT-END DEVELOPER PROJECT MANAGER


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What startups want. Someone who can: ‣ conduct user research ‣ design the user flows ‣ copywrite ‣ create hi-fi mockups ‣ write the front-end code ‣ run usability tests ‣ manage the product


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AND BREAK. 5 minutes!


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45 minute exercise Same teams of 2-3 Identify Minutes Conduct user research themes and requirements 10 5 Sketch as many solutions to the product identified in Exercise 1 as you can! 15 Bring your ideas and decide on the master design Discuss and share with the class 10 15


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1. Start sketching your ideas 2. Bring ideas together and create one master design 3. Discuss and share with the class


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Thank you! Q&A More info: info@redacademy.com


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