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Leveraging Content and Design to Grow Your Food Startup

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Leveraging Content & Design TO GROW YOUR FOOD STARTUP


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PRESENTER KRIS HOWARD ALL ROUNDER, CANVA


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web-goddess.org @web_goddess


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Today's Agenda 1 2 3 About Canva Content Marketing 101 Blog Growth Strategy 4 5 The Importance of Images Recommended Tools


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1 What is Canva? Canva makes graphic design simple for everyone. You can use it to create beautiful and on-brand marketing materials, social media graphics and documents.


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1


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2 Content Marketing 101


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2 Content Marketing Benefits Advertising


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2 Content Marketing Benefits Advertising Reputation


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2 Content Marketing Benefits Advertising Reputation SEO


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2 Content Marketing Benefits Advertising Reputation SEO Conversion


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2 Content Marketing Benefits Advertising Reputation SEO Conversion Education


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3 Blog Growth Strategy


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3 Blog Growth Strategy "The Power of Research: How We Grew the Canva Blog's Traffic by 226.47%" https://blog.bufferapp.com/blog-growth-tactics


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3 Blog Growth Strategy 1. Research the industry landscape.


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3 Blog Growth Strategy 1. Research the industry landscape. 2. Study your audience.


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3 Blog Growth Strategy 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P.


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3 Blog Growth Strategy 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P. 4. Put it all together.


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3 Blog Growth Strategy


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4 The Importance of Imagery


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4 The Importance of Imagery


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4 The Importance of Imagery "The Power of Images: What We Learned by Analysing 100 Million Posts" http://buzzsumo.com/blog/the-power-ofimages-canva-buzzsumo-webinar/


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100 Million Posts On Facebook 372 With image 164 No image 0 100 200 300 Interactions (shares/likes/comments) 400


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OG:images On Facebook 197 shares with image 61 shares no image


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OG:images Example on Facebook


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Social Media Traffic On Twitter Product 0.68 Gallery 1.6 Photo 3.5 Summary 3.7 Summary large image 16.2 Average shares


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Social Media Traffic On Twitter


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The Golden Ratio Of words to images 160 120 SHARES 80 40 0 0-25 25-50 50-75 75-100 WORDS TO IMAGES 100-125 125-150 150-175


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Story


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Process


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Comparison


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Curated List


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5 Recommended Tools


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5 Recommended Tools Canva Buffer


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5


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5 Recommended Tools Canva Buffer If This Then That (IFTTT)


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5


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5 Recommended Tools Canva Buffer If This Then That (IFTTT) Roll Your Own


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5


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5 FAIL


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MADE IN CANVA


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