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INFOGRAPHIC DESIGN

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INFOGRAPHIC DESIGN A MARKETERGIZMO PRESENTATION 4 KEY ELEMENTS OF GREAT


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Elements of a Great Infographic Interesting Data or Information Visually Appealing Story Easy to Understand Design Optimal Shareability 4


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1 CHOOSING A TOPIC (DATA NOT REQUIRED)


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53% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA VISUALIZATION. “ “


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4 GREAT SOURCES OF INFOGRAPHIC TOPICS TIMELY ISSUE Observational Humor Novel Insights How To Timely Issue


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How To Any instructional guide, such as the one to the right on how to make beer.


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Insights Novel Any new way of looking at something, such as presenting new research or combining existing information in a new way.


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Timely Graphics tied to news events or significant dates can easily capitalize on existing momentum. Issues


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HUMOR Observational THE BIGGEST LIES ON THE INTERNET Pick up on trending memes or long-standing social phenomena or combine observations in a new way to come up with a humorous results.


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2 TELLING A STORY DON’T BE BORING


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Use a topic with a natural progression to guide your reader through the story


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Use text, images, color, and space. Notice how your eye flows through this example without needing to read it up close. CREATE HIERARCHY


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Create a compelling visualization or clever revision of common information. Offer an easy-to-understand version of big data Provide an innovative solution. TEXT AND GRAPHICS MUST: (pick at least one)


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3 DESIGNING THE “GRAPHIC” PART


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53% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA VISUALIZATION. “ “ REMEMBER…


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CHOOSE VISUALS CONSCIOUSLY OR Deliberately Unrelated Thematically Related to Your Topic


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REGARDLESS OF STYLE, FOLLOW THESE GUIDELINES


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TIMELY ISSUE RESTRICT USE OF COLOR USE WHITE SPACE WISELY JUST A FEW FONT STYLES ESTABLISH HIERARCHY


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4 SHAREABILITY LET THEM FIND & LIKE YOU


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SEO Your Site Needs Making your infographic easy to find is typically a matter of larger site-wide SEO efforts. Make sure the page where your infographic lives also contains optimized content.


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METADATA Your Page Needs Incorporate the keywords from your infographic into the meta title and description of the page itself to clearly demonstrate to search engines what the whole thing is about.


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SHAREABILITY Your Infographic Needs Create an embed code so people can repost the infographic Format share-friendly sizes for popular social networks Include logo and links to your social profiles on the infographic Try recreating it as a SlideShare a few weeks after its initial launch


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