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DESIGN IN TRANSIT: moving forward

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1 spring studio @springUx DESIGN IN TRANSIT: moving forward Bruce randall Linda Matthews March 31, 2015


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Process and techniques used to solve problems… …almost any kind of problem. 2


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3


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Design process 4 customer INSIGHT explore solutions validate the experience clarify the PROBLEM


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5 Keep the user at the center of your thinking.


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6 Look deeper. Don’t stop at your first insight, idea or solution.


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Customer Insight


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A deep understanding of your customer is the fuel that drives a great solution.


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9 Take 90 seconds to interview your neighbor about their morning commute, then switch.


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10 Take 90 seconds to interview your neighbor about their morning commute, then switch. What happened? What was nice? What was frustrating?


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personas 11


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Journey map 12


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Clarify the Problem


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14


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15 “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” Albert Einstein


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Explore Solutions


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17 “I have not failed. I’ve just found ten thousand ways that won’t work.” Thomas Edison


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18 What are some ideas for making a morning commute delightful?


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Validate the Experience


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test your concept Once you have your ideas, you need to validate that it does, in fact, solve the problem. 20 Low fidelity High fidelity Pilot program Informal


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Storyboard 21


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Act it Out 22


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Build a Prototype 23


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24 Moving Forward We know that each of you face thorny challenges. Solving them can improve the quality of life for hundreds of thousands of people. Your opportunity is to transform these challenges into delight.


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25 Questions?


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26 Thank You! 150 SPEAR ST, STE. 1500 SF, CA 94105 415.339.1979 | www.springstudio.com | @SpringUX


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Image Attributions Cover Slide: “Caltrain – 4th and King” by Sergio Ruiz. Usage permitted by SPUR. Slide 5: “Powell Station Mezzanine” by Sergio Ruiz. Usage permitted by SPUR. Slide 6: “BART platform” by Aaron Anderer is licensed under CC BY-ND 2.0. Slide 8: “Rush Hour” by Charbel Akhras is licensed under CC CC BY-ND 2.0. Slides 9 & 10: “19th Street BART - Oakland” by Sergio Ruiz. Usage permitted by SPUR. Slide 14: “Elevator Aboard the Celebrity Equinox” by Joe Ross is licensed under CC BY 2.0. Modified. Slide 15: “Seamless Train” by Dave Fayram is licensed under CC BY 2.0. Modified. Slide 17: “Visions of BART” by John Morgan is licensed under CC BY 2.0. Modified. Slide 18: “Night commuters; turnstyle exit, Castro Valley BART Station” by rafael-castillo is licensed under CC BY 2.0 Slides 22 & 23: CC @MaryWharmby Slide 24: “el cerrito del norte” by Robert Couse-Baker is licensed under CC BY 2.0 Slides 25 & 26: “Untitled” by Davide Ragusa is licensed under Public Domain CC0 1.0 27


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