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Designing Ecosystems Not just apps

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@shoobe01 @MoDevUX Designing Ecosystems Not just apps


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Product Owner Business Analyst User Experience Software Developer Presentation Developer


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Don’t bet on unicorns.


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Ecosystems are complex.


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@shoobe01 @techjobslafair @shoobe01 #mwux14


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Ecosystems are about the future


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Ecosystems are for people


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PEBBLE


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@shoobe01 #mwux14


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EXERCISE: Let’s make our own service.


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Information Architecture


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Information Architecture is not just navigation.


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“Error is viewed, therefore, not as an extraneous and misdirected or misdirecting accident, but as an essential part of the process under consideration.” – John VonNeumann “Error in Logics,” 1952


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Embrace failure and complexity.


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EXERCISE: Let’s make our own service.


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Don’t draw Users first Ecosystems, not systems Work in context Annotate, describe, understand Evaluate, and validate


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Don’t draw Users first Ecosystems, not systems Work in context Annotate, describe, understand Evaluate, and validate


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Define, then design.


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What is the product? You are in an elevator with a chief executive of your company. He asks, “what are you working on these days?” In one short sentence, using plain (non-technical) language, explain what the product is. What is its one, main purpose? Pick a single feature of the product you think is critical and express it in as few words as possible. 1-2 word phrases are perfectly fine (“receive cards”); these do not need to be complete sentences. Do not consider technology, UI, wording or other content at all. Now, answer it again. You may answer as many as five times in total. Do not restate any points; each one should be unique. What one problem or concern does it solve? Products are pursued as a result of a business opportunity, or a business problem. Consider any opportunity to be a “problem” in the sense that its something the company is not pursuing (so a missed opportunity for now). Who will use this product? Instead of trying to design the product for everyone, we will be focusing on feature sets, and interface designs that meet the primary needs of a small but focused set of users. These should not be market segments as they exist today; inst


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In one short sentence, using plain (non-technical) language, explain what the product is. What is its one, main purpose? Pick a single feature of the product you think is critical and express it in as few words as possible. 1-2 word phrases are perfectly fine (“receive cards”); these do not need to be complete sentences. Do not consider technology, UI, wording or other content at all. Now, answer it again. You may answer as many as five times in total. Do not restate any points; each one should be unique. What one problem or concern does it solve? Products are pursued as a result of a business opportunity, or a business problem. Consider any opportunity to be a


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EXERCISE: IA/Task Flow


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EXERCISE: Interface and Interaction


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EXERCISE: Two states Two platforms


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Contact me for consulting, design, to follow up on this deck, or just to talk: Steven Hoober steven@4ourth.com +1 816 210 0455 @shoobe01 shoobe01 on: www.4ourth.com @shoobe01 #mwux14


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