user experience and the Heisenberg uncertainty principle

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user experience and the Heisenberg uncertainty principle

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uncertainty awareness process

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uncertainty awareness process

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change not intuitive unknown

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uncertainty awareness process

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“An inattentive person studies matters only superficially. He misconceives the worth of things because he does not spend enough time and patience to search a matter individually. He hears half of everything and is also most inconsistent in execution.”

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“Attention is the rarest and purest form of generosity”

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uncertainty awareness process

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“the way one thing behaves effects the behavior of another thing”

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“To be honest with you, I would be lying if I didn’t tell you that I was expecting the ball. Yes, I was expecting the ball. But in life, these things happen.”

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“Eyes tell everything. I saw Wilson looking over there and trying to keep his head still,… I just knew they were going to throw and my instincts went with my mind and made the play.”

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what’s your process?

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Example 3 - standard process diagrams

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Example 3 - standard process diagrams

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uncertainty awareness process a case study

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uncertainty is opportunity

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is your process easily adaptable?

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step way back take another look

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In order to unpack the opportunity we had to pull way back from the mechanics of showering and think about the unique aspect of showering when compared with everything else people do all day long. naked private soothing inspiring safe

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bring awareness to habits

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how many of you think you would like a touch screen in your shower?

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I would love a touch screen in my shower!

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“I want my perfect shower every time”

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jeff@blinkux.com laura@blinkux.com @BlinkUX