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8 product design principles to abide by (explained with gifs that aren’t very funny and quotes you’ve probably already heard)

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8 product design principles to abide by (explained with gifs that aren’t very funny and quotes you’ve probably already heard) jamieskella &


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Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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Pursue simplicity


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Visually complex interfaces are rated less beautiful than simpler ones, adding additional work for the eyes and brain to decode, store and make sense of the information. jamieskella &


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"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away." Antoine de Saint-Exupery


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“Everything should be made as simple as possible, but not simpler.” Albert Einstein


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jamieskella & Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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Visual Hierarchy is a deliberate prioritization of Visual Weight, enabled by the manipulation of Visual Relationships, to create Meaning for users. Source: “Communicating With Visual Hierarchy” by Luke Wroblewski, March 2008


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"Clutter and confusion are failures of design, not attributes of information." — Edward Tuft jamieskella &


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jamieskella & Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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jamieskella &


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jamieskella & Source: Weighted Agreement graph from “Hear, All Ye People; Hearken, O Earth” by Errol Morris, August 2012 15627 15974 16059 16124 16227 16359 Typeface characteristics affect aesthetic appeal, comprehension, and credibility.


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jamieskella & Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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jamieskella & Sorry, you have reached your weekly purchase limit. In special circumstances this limit can be changed. Sorry, the amount you wish to deposit is too small. Please enter a larger amount. “ “


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jamieskella & Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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Be intuitive Be quickly learnable


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jamieskella & Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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jamieskella & Pursue simplicity Employ visual hierarchies Consider affordances Use appropriate typography Talk like a human Don’t make people think Design differently for different cultures* Always user test


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jamieskella & coglode.com uxbooth.com uxdesignweekly.com


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