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The ins and outs of Onboarding All aboard!
22% of downloaded apps are only used once Onboarding
Form Follows Function Onboarding Experience Needs to Fit the Complexity of the Application
3 basic onboarding techniques
Tutorial How things work
Better to show how to do stuff
Walkthrough Cause joyrides are fun
I want my stuff now!
We don’t want this
This is better
But why not get the content to the user straight from the start?
Make it fun – or at least painless
Convert while the iron is hot
Social login helps
Though some people are concerned about their privacy
Let the user be the messenger
Progressive onboarding Day 1: welcome message Day 3: subscription reminder Day 5: register email Day 45: upgrade plan
Test your assumptions