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KPCB Design in Tech Report 2015: Simplified and Redesigned

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DESIGN IN TECH 
 REPORT 2015 SIMPLIFIED & REDESIGNED JOHN MAEDA, DESIGN PARTNER created by #DESIGNINTECH


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DATA OF #DESIGNINTECH created by


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BEFORE NEW TECH WAS DEVELOPED AND USED FOR: IMPROVED SPEED LARGER STORAGE created by


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NOW DESIGN MATTERS created by


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2001 GOOD UI + UX DESIGN ENCOURAGED MORE PEOPLE TO USE THE INTERNET MARY MEEKER PARTNER @KPCB created by


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INVESTING IN DESIGN FIRMS… + IMPROVES
 THE COMPANY ADDS VALUE TO
 THE TECH ECONOMY created by


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2008 WAS ACQUIRED BY INTUIT BECAUSE… UI AND 
 UX MATTER EVERYONE IS MOVING TOWARDS MOBILE created by


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2013 FACEBOOK ACQUIRED HOT STUDIO (AN EXPERIENCE DESIGN COMPANY) created by


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2015 5 OF THE TOP 25 CUMULATIVE VENTURE CAPITAL BASED START-UPS WERE
 CO-FOUNDED BY DESIGNERS created by


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2015 27 27 START-UPS CO-FOUNDED BY DESIGNERS 10 10 CREATIVE AGENCIES ACQUIRED BY TECH COMPANIES created by


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2015 5 START-UPS COFOUNDED BY DESIGNERS HAVE RAISED MORE THAN 2.75B IN CAPITAL, AND MANY MORE ARE OUT THERE created by


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A FEW THOUGHTS ABOUT DESIGN, TECH TECH, AND BUSINESS created by


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BEFORE STEP 1: MAKE THE 
 TECHNOLOGY STEP 2: MAKE IT
 LOOK GOOD NOW DESIGN IS AN INVESTMENT, 
 NOT A COST DESIGN IS VITAL AND STRATEGIC created by


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INTERLACED DESIGN BUSINESS
 THINKING = AFFORDABLE, PROFITABLE TECHNOLOGY created by


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SUCCESS STORY #1 THE VIENNA COFFEE HOUSE CHAIR CAN BE FOUND ALL OVER EUROPE DESIGNED TO BE EASILY ASSEMBLED DESIGNED BY MICHAEL THONET CHEAP AND QUICK TO MANUFACTURE created by


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SUCCESS STORY #2 APPLE INTERLACES DESIGN WITH 
 BUSINESS THINKING AFFORDABLE TO CONSUMERS LOGO DESIGNED BY ROB JANOFF PROFITABLE TO COMPANY created by


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WHY SHOULD YOU (AND BUSINESSES) CARE ABOUT #DESIGNINTECH? created by


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JUSTIFIABLE CAUSE FOR Creativity created by


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CHANGES THE WAY WE COFFEE TABLE TELEVISION SOCIALIZE COMPUTER CELLPHONE created by


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BEFORE NOW A WELL-ENGINEERED A WELL-DESIGNED WORKS WELL WORKS WELL EXPERIENCE EXPERIENCE -FOR ME- created by


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HOW CAN YOU PROMOTE
 PROMOTE #DESIGNINTECH? #DESIGNINTE CH? created by


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1 CULTIVATE GOOD DESIGNERS created by


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2 MOVE FROM 
 THE WORLD OF CAPITALISM TO TALENTISM created by


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3 DISCOVER MULTIDISCIPLINARY DESIGNERS created by


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4 NEW PERSPECTIVE: CODING IS EXCITING created by


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5 INCORPORATE DESIGN INTO BUSINESS SCHOOLS created by


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6 CHANGE THE COMPANY CULTURE WITH EARLY HIRES created by


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7 START AT EXECUTIVE LEVELS TO BRING DESIGN CULTURE 
 INTO A LARGE COMPANY created by


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FINAL THOUGHTS created by


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OLD + NEW GOOD TECH COMPANIES IMPROVE BY COMBINING OLD AND NEW created by


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MOVING FROM 
 TECH FOR TECHIES… created by


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…TO TECH FOR EVERYONE created by


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THIS REDESIGN WAS BASED ON THE KPCB DESIGN IN TECH REPORT 2015 AND ITS VIDEO PRESENTATION FIND OUT MORE: HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015 HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS


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LOOKING TO SIMPLIFY AND REDESIGN YOUR POWERPOINT PRESENTATION? WE CAN HELP! CONTACT US AT STINSONDESIGN.COM


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YOU MIGHT ALSO BE INTERESTED IN… SOURCES CONTENT HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015 HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS www.stinsondesign.com @stinsondesign 1.888.960.9851


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