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UX Strategies: Lean & Mean

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UX STRATEGIES: Lean & Mean A Digital Summit Dallas 
 Pre-Conference Workshop Lousy


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#DDSUM15


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Hi. I’m Michael Salamon. I like stuff and things and junk and whatever. l i m @michaelsalamon michaelsalamon michael@wearelousy.com Lousy


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TODAY’S AGENDA


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1. BREAK STUFF DOWN


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2. BLOW STUFF UP


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3. KNOCK DOWN SILOS


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4. BLOW SOME MINDS


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5. MAKE SOME AWESOME STUFF


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6. HIGH FIVE AND GET OUT OF HERE


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PART ONE THE CONNECTED SHOPPER


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ALWAYS ON


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SHOWROOMING


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BEST BUY’S FAKE WEBSITE


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AMAZON.COM IRL


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Market Statistics and Device Penetration Global Mobile Statistics Report http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats


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Totally Sweet Stats, Brah! “At the end of 2011 there were 6 Billion Mobile Subscriptions. That is equivalent to 87% of the world population. And is a huge increase from 5.4 billion in 2010 and 4.7 billion in 2009.“ ––––––––––– mobiThinking 2013 Global Mobile Statistics Report


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Sequential vs. Simultaneous


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MOBILE TRIGGERS BORED Now ––––––– REPETITIVE Now ––––––– URGENT Now


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Consumer Decision Journey


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Accelerated Loyalty Model


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Fanboy Mentality Model Lousy


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HOW CAN WE BE SUCCESSFUL?


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CASE STUDY NUMBER ONE


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CASE STUDY NUMBER TWO


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CASE STUDY NUMBER THREE


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What’s the secret?


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You are NOT alone.


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EXERCISE ONE: FRIEND or FOE?


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15 Min Break EMAIL TRIAGE BEGINS NOW


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PART TWO HOW TO LOOK


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WHAT IS ANYWAY?


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What is DESIGN?


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Graphic Design Interior Design Sound Design Mobile Design Product Design Service Design Experience Design


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More than the sum of it’s parts…


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Texture? Order Tension Light Space Color Shade Balance Variety Scale Shape Symmetry Contrast


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Man, that’s a lot of info.


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EXERCISE TWO: DESIGN AUDIT


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15 Min Break MAKE A BREAK FOR IT


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PART THREE LEAN & MEAN


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What is LEAN UX?


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Credit Card Credit Card Credit Card Credit Card


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So, what is LEAN UX?


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CUSTOMER RESEARCH FANATICS


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DESIGN SCHOOL


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SOLUTION DRIVEN DESIGN


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ANALYTIC DRIVEN DESIGN


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EXERCISE THREE: GROUP WORK LET’S GET PHYSICAL


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1. Dave Gray’s Empathy Mapping Exercise 2. Explore User Testing Methods 3. Customer or User Journey Mapping Exercise


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ONE


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TWO


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VIDEO REMOVED DUE TO SIZE LIMITS


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THREE


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Lousy Don’t make the logo bigger.


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“But you don’t have to take my word for it…” Jakob Nielsen
 Ten Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html Indi Young Mental Modeling Re-imagining the Design of Everyday Things (SlideShare) Bill Buxton Sketching User Experience Design Stephen Few Information Dashboard Design - The Effective Visual Communication of Data Donald Norman The Design of Everyday Things Rudolf Arnheim To the Rescue of Art - Twenty-six Essays William Lidwell, Kritina Holden, Jill Butler Universal Principles of Design Lindsay Moore and Austin Brown Human Centered Design and the Intersection of Physical and Digital Worlds: Robin Williams The Non-Designer’s Design Book http://www.slideshare.net/EveFife/humancentered-design-and-theintersection-of-the-physical-and-digital-worlds?from=ss_embed 
 Anthony Viviano The Lean UX Manifesto: Principle-Driven Design http://www.smashingmagazine.com/2014/01/lean-ux-manifestoprinciple-driven-design Original Paul Rand video: http://imaginaryforces.com/featured/3/415


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ANY QUESTIONS?


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KTHXBYE! Enjoy the Digital Summit! @michaelsalamon michael@wearelousy.com All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work. If it’s your awesome work let me know and I’ll be happy to credit you or remove it.


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