Data Driven Marketing for the Email Marketer

Понравилась презентация – покажи это...

Слайд 0

Data-Driven Marketing for the Email Marketer 1

Слайд 1

Email is the most consistently highest revenue generating marketing channel – bar none. 2

Слайд 2

For every $1 spent on email marketing there is a $44.25 average ROI. 3

Слайд 3

Yet, over 1/3 Marketers don’t track the revenue they generate from email. 4

Слайд 4

Uploading your list, segmenting and batch blasting is old school. 5

Слайд 5

Times have changed, and marketers need to adapt. •  Explosion of Marketing Messages: About 500 ads a day in the 1970s to >5,000 a day today •  Digital and Mobile Disruption: Customers are always connected anytime anywhere •  Growing Customer Involvement: No longer passive participants (tweets, user reviews, etc.) •  Higher Expectations of Consistent Experience: Consistency over time and across channels 6

Слайд 6

We need to go from personalization to individualization, providing individualized, relevant and timely content. 7

Слайд 7

Don’t just assume needs and wants based on demographics, but predict them based on behavioral data. Use Pred ictive Analy tics 8

Слайд 8

Move from old school episodic campaigns to ongoing 1:1 conversations, not just by segmenting, but by timely, targeted messaging. 9

Слайд 9

Analyze streaming data to capture and interact with your audience real-time. 10

Слайд 10

SparkPost Elite provides granular real-time analytics through Webhooks and APIs 11

Слайд 11

Quickly generate and send highly personalized, contextually relevant messages through REST APIs 12

Слайд 12

SparkPost Elite provides the engine for you to get the fastest delivery 13

Слайд 13

No need to worry about message throttling from an ISP or waiting in an ESP’s queue. 14

Слайд 14

More email delivered = more revenue. Our Adaptive Email Network plus patented, automated technology ensures highest deliverability. 15

Слайд 15

We have solutions to fit any size business. 16

Слайд 16

We send 25% of the world’s legitimate email for businesses who depend on email to drive revenue. 17

Слайд 17

Contact us to learn more. They did. http://bit.ly/1GZnm0o 18

Слайд 18