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Google Analytics: Understanding Your Users

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Google Analytics Understanding Your Users


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• About LunaMetrics


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• LunaMetrics Clients


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(me)


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• (me) Marketer Michael Bartholow Sr. Search Project Manager bartholow@lunametrics.com @michaelb3600 • Google Analytics Certified • Google AdWords Certified


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• Today’s Star


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Why? •Free! •Annual Reports •Donation/Grants •Improve Marketing


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What Can We Do? •Observe •Optimize •Automate


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• Giphy.com


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Behold! Ready Your Analytics


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GA Terminology


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Dimension Something. A page. A place. A smartphone.


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Metric Quantitative Measurement.


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GA! Dimensions + Metrics = Google Analytics Reports


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Session A visit to your website, usually containing multiple actions.


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User Individual Cookie. A browser on a device.


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Me = 9 cookies


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Pageview Number of times a page is loaded.


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Bounce Rate Percentage of single-hit visits. User hit a page, did nothing, left.


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Avg Session Duration Average time sessions last. From first pageview to last pageview.


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Observe


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• Observe Who’s Visiting My Site?


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• Observe Who’s Visiting My Site?


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Audience > Overview


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• Observe Who’s Visiting My Site?


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Audience > Overview


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• Observe Who’s Visiting My Site?


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Behavior > New vs Return


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• Observe Who’s Visiting My Site?


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Audience Mobile > Overview


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• Observe How Did They Get Here?


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Acquisition > Overview


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• Observe How Did They Get Here?


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Acquisition All Traffic > Source Medium


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• Observe How Did They Get Here?


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Acquisition > Channels


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• Observe Are They Doing What I Want?


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Behavior Site Content > All Pages


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• Observe Are They Doing What I Want?


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Behavior Site Content > Content Drilldown


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Optimize


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• Optimize Write Better Content


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Behavior Site Content > Landing Pages


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• Optimize Take Notes


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Any Graphed Report!


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• Optimize Goals & Goal Values


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Admin Views > Goals


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Automate


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Automate


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• Automate Email a Report


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Any Report!


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• Automate Set an Alert


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Admin Views > Custom Alerts


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• Automate Dashboard View


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Every User


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Examples


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PPC / AdWords


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Technical Check


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Top SEO Content


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Free Dashboard links! Check your handout


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Google Analytics Tune Up


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GA Tune Up - Bounces Audience > Overview Is your Bounce Rate > 20% and less than 90%? If yes, something might be set up wrong!


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GA Tune Up – Self-Referred Acquisition > Referrers Do you see sessions from your domain/subdomains? This can indicate a problem. If yes, something might be set up wrong!


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GA Tune Up – Content Check Acquisition > All Pages Do you see sessions from your domain/subdomains? This can indicate a problem.


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GA Tune Up – Content Check Acquisition > All Pages


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My Favorite GA Uses


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Botch Your New Site?


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• My Favs Site Migration or Redesign Check • Did your Organic Traffic Drop? • Some pages might be hidden from Google! • Are many users getting error pages? • Look at Behavior > All Pages by Title, search “Page not Found” (or whatever your error page is called). • Is your New Site Faster or Slower? • Check site speed in Behavior > Site Speed report, compare before and after dates.


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Are Your Emails Effective?


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• My Favs Use Tagging Features


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&


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• My Favs AdWords Monitoring


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Link It! • Linking Instructions


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• My Favs Google Grants • FREE AdWords money to promote your 501(c)(3) org. • Easy to apply • Fast approval. • Apply Here


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• Thanks! Michael Bartholow Senior Search Project Manager bartholow@lunametrics.com @michaelb3600 • All gifs from Giphy.com


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