'

How to Leverage Data to Drive Event Marketing Decisions

Понравилась презентация – покажи это...





Слайд 0

How to Leverage Data to Drive Event Marketing Decisions BRIAN FRIEDMAN, CEO OF LOOPD


Слайд 1

@thuelmadsen @Kissmetrics #KissWebinar


Слайд 2

BRIAN FRIEDMAN CEO, Loopd @BFried9131 Design driven product leader socializing technology through wearables and analytics.


Слайд 3

@BFried9131 @loopd #KissWebinar


Слайд 4

TABLE OF CONTENTS 1 Collecting Online and Offline Data 2 Increase Targeted Conversions 3 Educate Attendees Effectively 4 Create Engaging Communities


Слайд 5

WATCH WEBINAR RECORDING NOW


Слайд 6

“ It’s easy to fall back on the same type of event over and over again. Stepping out of your box will help you inspire and connect with your existing audience in a new and refreshing way. PAM MOORE Marketing Nutz


Слайд 7

EVENT MOBILE APPS Understand your online metrics from app usage. Effectively plan, execute, and monetize your event.


Слайд 8

TECHNICAL APP ANALYTICS Collect activity data to determine if your app is being used. Measure clicks, views, and downloads.


Слайд 9

BEHAVIORAL APP ANALYTICS Reveal how your attendees are engaging, reacting and influencing with your event. Gather likes, responses, and rankings.


Слайд 10

NFC VS BEACON


Слайд 11

NFC Capture offline metrics with NFC. This includes materials collected, contests entered, and rooms visited.


Слайд 12

MEASURE TRAFFIC Bonnaroo used NFC wristbands to gather metrics on visits, dwell time, and attendee flow.


Слайд 13

MONITOR COLLATERAL EMC World used NFC badges to analyze marketing materials and gifts that were collected by attendees.


Слайд 14

BEACONS Converge online and offline metrics with beacons. This includes sessions attended, partners visited, and social interactions.


Слайд 15

TEST MESSAGING SXSW used beacons to provide a custom experience for each attendee. Uncover your most engaging campaigns.


Слайд 16

REVEAL POPULARITY Box used beacons to understand which sessions, partners, and products were the most popular.


Слайд 17

LEAD INTELLIGENCE Identify influencers by capturing their event journey. Show their engagement and activity with sessions, partners, and products.


Слайд 18

ATTENDEE JOURNEY Find out what and who your attendees are interested in. Increase the motivation and quality of your influencers.


Слайд 19

MARKETING AUTOMATION Image from HubSpots Inbound Framework Launch targeted campaigns for your attendees after the event by understanding their online and offline interactions.


Слайд 20

“ Dreamforce is the only time the Street gets to interact with vendors and partners, and get insights, positive or negative, into spending trends and product absorption. DANIEL IVES FBR Capital Markets


Слайд 21

CUSTOMER RETENTION Recognize your customer engagement levels at the event. Build brand loyalty and stronger connections with your clients.


Слайд 22

LEVERAGE SOCIAL MEDIA Use Twitter, Facebook, and LinkedIn to promote and analyze your brand performance before, during, and after your event.


Слайд 23

CONTENT CURATION Select the right speakers, partners, and products for your next event. Collect stats on survey results, social media, and industry trends.


Слайд 24

IDENTIFY ENGAGEMENT Measure the popularity of your sessions, partners, and products for your influencers that were in attendance.


Слайд 25

SUPPORTING MEDIA Provide your attendees with relevant information before, during, and after the event. Encourage them to learn and share with their network.


Слайд 26

MESSAGE OPTIMIZATION Promote engaging messages. Send personalized and targeted call to actions to increase discussions and interactions with your attendees.


Слайд 27

PERSONALIZATION Relate with your attendee’s profile. Use alerts and announcements to provide them with relevant and valuable information.


Слайд 28

GAMIFICATION IBM encouraged online and offline connections by creating games for attendees that promoted team participation.


Слайд 29

LISTEN TO YOUR AUDIENCE XOXO used Slack to create and organize channels for discussions between attendees. Follow insights about the popularity of topics.


Слайд 30

TWEET OF THE DAY Remove your #event black box. Understand the real attendee journey with #beacons and #analytics. Increase your number of influencers and conversions. @Kissmetrics @BFried9131 #KissWebinar #GetLoopd


Слайд 31

Start Your Free Kissmetrics Trial LOG IN WITH GOOGLE


Слайд 32

Questions? THUE MADSEN BRIAN FRIEDMAN Marketing Operations Manager, Kissmetrics CEO, Loopd @ThueLMadsen @bfried9131


Слайд 33


×

HTML:





Ссылка: