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How to Create Surveys to Read Your Audience's Minds www.becomeablogger.com
? ? Why create your own survey? ? Surveys are powerful research tools to take your business to the next level. You don't have to guess what you should be doing next. Best way to figure out exactly what someone else wants is by asking them directly.
Determine what your goal is. What exactly are you trying to accomplish with the survey? Are you trying to: find out more about your audience so that you can know what content to create? determine if your idea for a product is one that your audience will buy? find out if your email autoresponder sequence is effective? BE CLEAR with your goals.
Start with a list of assumptions. Why? This can help ensure that you're creating the right kinds of questions to test your assumptions.
Get Feedback About Your Assumptions. How? Reach out to one or two individuals and see whether they think your assumptions are appropriate for helping you accomplish the goal you set out. Discover ideas you wouldn't have thought on your own.
Get Feedback About Your Assumptions. Why? They might have some suggestions for great assumptions that better help you understand your audience to help you accomplish your goal.
Create Your Survey Questions. Create a list of questions that directly test your assumptions. This email marketing service also offers a built-in survey feature at no additional cost. This is recommended for a more in depth analysis of your responses. It allows you to segment your responses and dig deep into what a specific subset of your respondents REALLY wants. The answers should let you know if your assumptions are correct.
Include a Magic Wand Question. Questions like: "If you could wave a magic wand and change . . . what would it be?" "What is your biggest struggle when it comes to . . . ?" "If you could wave a magic wand and change... what would it be?"
Include a Magic Wand Question. YOUR GOAL: Find out about something your audience is really struggling with that may or not be addressed in your survey.
Send out your survey. How? Posting it on your blog Sending it to your email list Including it in your autoresponder Sharing it on social media Do whatever you need to do to get as many people to complete it as possible, as long as they are a part of your target audience.
Analyse the Results Do they validate your assumptions? Come up with a list of conclusions that you can draw based on the data you received.
TAKE ACTION Did the survey validate a product idea? Go and CREATE that product. Did you get ideas for how to revamp your email list? REVAMP your email list. TAKE ACTION based on the data you received.
This process is only over when you’ve taken the appropriate action to accomplish your goal.
for more details and resources, visit www.becomeablogger.com