The Carrot and Heuristic: The Big Problem With Big Data

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The Carrot and Heuristic ..the big problem with big data Scott D. McArthur

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…the power of authority Milgram …and the dangers of abstraction

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Win , win, win

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..big “The Devil hath power to assume a pleasing shape.”

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The distinction between correlation and causation

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From: Spurious Correlations website

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From: Spurious Correlations website

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From: Spurious Correlations website

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From: Spurious Correlations website

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"All models are wrong; some models are useful". George Box

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Why does all this happen?

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Heuristics are mental shortcuts that ease decision making

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Perfect storm

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Archaeometry Professor Teddy Hall “...like being a detective, looking for clues with the hope of confirming or uncovering reality…”

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“Imagine how much harder physics would be if electrons had feelings!”

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Big Data + Behaviour Science = Magic

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400,000 Birhan Woldu

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”Imagine how much more effective big data would be if we remember that people have feelings!”

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