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The Carrot and Heuristic: The Big Problem With Big Data

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The Carrot and Heuristic ..the big problem with big data Scott D. McArthur


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…reading


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...Denmark


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…the power of authority Milgram …and the dangers of abstraction


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Win , win, win


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..big “The Devil hath power to assume a pleasing shape.”


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Detail


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The distinction between correlation and causation


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From: Spurious Correlations website


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From: Spurious Correlations website


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From: Spurious Correlations website


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From: Spurious Correlations website


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"All models are wrong; some models are useful". George Box


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Why does all this happen?


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Heuristics are mental shortcuts that ease decision making


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...Denmark


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Perfect storm


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Archaeometry Professor Teddy Hall “...like being a detective, looking for clues with the hope of confirming or uncovering reality…”


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Consequences


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“Imagine how much harder physics would be if electrons had feelings!”


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Big Data + Behaviour Science = Magic


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400,000 Birhan Woldu


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”Imagine how much more effective big data would be if we remember that people have feelings!”


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