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2015 State of Analytics

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Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could di er materially from the results expressed or implied by the forwardlooking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could a ect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.


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About This Report Salesforce Research surveyed more than 2,000 business leaders, Conducted mid-2015, this survey generated responses from 2,091 directors, and executives worldwide to discover: full-time business leaders (not limited to Salesforce customers) in • The changing role of analytics in business today • Areas where analytics usage is on the rise • How high-performing organizations approach analytics Throughout the report, data is examined relative to business performance to identify patterns for overall success. Highperforming teams are defined as those who rated their business performance as much stronger than the competition. For more on the makings of a high performer, see page 22 (“Last Look”). the U.S., Canada, Brazil, U.K., France, Germany, Japan, and Australia. Respondents included third-party panelists. Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers).


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To download the full report, click here.


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Analytics Growth and Challenges


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Analytics Growth and Challenges


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01 | Analytics Jumps to the Forefront of Business Strategy


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01 | Analytics Jumps to the Forefront of Business Strategy


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01 | Analytics Jumps to the Forefront of Business Strategy


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02 | Analytics Use Cases Expand Dramatically


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02 | Analytics Use Cases Expand Dramatically


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03 | The Era of Real-Time Analytics Begins


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03 | The Era of Real-Time Analytics Begins


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04 | High Performers Embrace a Culture of Analytics


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04 | High Performers Embrace a Culture of Analytics


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04 | High Performers Embrace a Culture of Analytics


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What’s Next: Unlocking Analytics Potential


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What’s Next: Unlocking Analytics Potential


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To download the full report, click here.


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