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©2013 Primal Fusion Inc.
Data Synthesis
The Big Problem with Small Data
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Treat your customers as individuals.
MASS MARKETS OF INDIVIDUALS
Media and advertising
Healthcare and medicine
Education
Ecommerce and marketing
Etc.
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Implicit Semantics Statistical Approaches
Explicit Semantics
Ontological Approaches
The Long Tail of Big Data
EXPRESSIVENESS
DATA
COMPLEX SCHEMA
SIMPLE SCHEMA
SMALL
BIG
Cost-Performance Barrier
MASS MARKETS OF INDIVIDUALS
Statistical methods lose significance
Ontological methods prohibitively expensive
Hybrid Approaches
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Example: Expertise Search
Source: James Cridland
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Statistical Approaches
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Manual Approaches
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Primal’s approach: Modeling knowledge generation, not modeling knowledge
Natural Language
Primal Semantics
Words
+
Grammatical rules
=
Statements and queries
Atomic semantics
+
Constructive rules
=
Semantic representations
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Treat your customers as individuals.
Massive opportunities in truly individualized services, but...
…huge challenges in the long tail of big data.
The cost-performance barrier requires solutions with fundamentally different cost structures.
Primal’s semantic synthesis technology is one such solution.
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About Primal
Primal powers the rapid development of personalized and intelligent systems.
Cloud-based data service (DaaS). Software and IP licensing opportunities are available for larger companies.
Professional services available, with expertise in knowledge representation, statistical computing, information retrieval and extraction, database, and cloud computing.
More info: primal.com
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Contact Info
Peter Sweeney, Founder & President
peter.sweeney@primal.com @petersweeney
Further reading: blog.primal.com
