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Big Data and The Future of Insight Summary slides
PETABYTES FOR ALL:THE BIG DATA BACK-STORY Georgina Sapsted, Leader of Quantitative Analysis
Source: Google Trends (www.google.com/trends)/nVision | Base: UK (English speakers), March 2014 Data Analysis: long-lived
The 3 V’s What makes BIG Data different?
80% of big data is raw and unstructured DATAFICATION
Predictive power As long as some of tomorrow is contained in a measured part of today we can make predictions.
THE BIG DATA EFFECT ON PREVAILING SOCIO-ECONOMIC TRENDS Dom Harrison,Director, Global Trends
Retail Reloaded 1
Image: Shoppertrak datafied stores The promise of
Source: Apotek responsive spaces The promise of 10
11 super service The promise of Photo © Virgin Atlantic
Image: Advanced Institute of Industrial Technology in Tokyo After mobile:New means of identification
Retail Reloaded: the Big Data impact
Society of Sobriety 2
Favouring restraint, celebrating control Source: nVision Research, 2014 US “I have consciously made an effort to reduce the amount of alcohol I drink” each week” 51% of US 21-24 year olds agree
EDIT1 in 6 GB respondents born after 1981 use personal health tracking apps Source: nVision Research, 2014 GBPhoto © Future Foundation 16
Society of Sobriety: the Big Data impact
Murdered by Modernity 3
Memory Skill accumulation (language, directions) Free choice Adventure and discovery Privacy “Ignorance is bliss” The presumption of innocence The old-school football manager Big Data: accelerating the end of…?
Source: Google Trends (www.google.com/trends)/nVision | Base: Worldwide (English speakers), 2014 The nascent response: Searching for the deep web
Murdered by Modernity: Big Data impact
THE BIG DATA BIOPSY James Murphy, Editorial Director
Does the regulator pack any punch at all? “We are undergoing a revolution... The immense volume, diversity and potential value of data... The working group will consider all these issues...” John Podesta, White HouseBig Data Review Leader Jan 2014
Big Data: business partner of insight? “Overwhelmingly, respondents are positive about the need to travel for business. Over half (55%) find business trips interesting, 36% find them enjoyable and 17% say business travel is motivating.” Amadeus Business Travel Survey 2014 Sample size: 411 Regular Business Travellers in the UK and Ireland Big Data + Soft Power = Super-Smart Insight?
In a short while from now… 25 In our jobs, we will all be using Big Data apps in the way we all use Excel today. Marketing will work in real-time just as in-store sales and inventory management have always done. Data Science guzzles the budgets and pressures conventional techniques to justify themselves. We see: The rise of the Soft Woo + Anticipatory Service Propositions Insight will re-skill itself and de-IT Big Data. Big Data will amplify the claim that it can reduce headcount in every sector.
Big Data: the Big Four Claims
Big Four Claims: our summary view
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