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25 Need-to-Know Facts


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Fact 1 Every 2 days we create as much information as we did from the beginning of time until 2003 [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Over 90% of all the data in the world was created in the past 2 years. [Source] Fact 2 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 3 It is expected that by 2020 the amount of digital information in existence will have grown from 3.2 zettabytes today to 40 zettabytes. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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The total amount of data being captured and stored by industry doubles every 1.2 years [Source] Fact 4 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 5 Every minute we send 204 million emails, generate 1,8 million Facebook likes, send 278 thousand Tweets, and up-load 200,000 photos to Facebook [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Google alone processes on average over 40 thousand search queries per second, making it over 3.5 billion in a single day. [Source] Fact 6 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 7 Around 100 hours of video are uploaded to YouTube every minute and it would take you around 15 years to watch every video uploaded by users in one day. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Facebook users share 30 billion pieces of content between them every day. [Source] Fact 8 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 9 If you burned all of the data created in just one day onto DVDs, you could stack them on top of each other and reach the moon – twice. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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AT&T is thought to hold the world’s largest volume of data in one unique database – its phone records database is 312 terabytes in size, and contains almost 2 trillion rows. [Source] Fact 10 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 11 570 new websites spring into existence every minute of every day. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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1.9 million IT jobs will be created in the US by 2015 to carry out big data projects. Each of those will be supported by 3 new jobs created outside of IT – meaning a total of 6 million new jobs thanks to big data. [Source] Fact 12 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 13 Today’s data centres occupy an area of land equal in size to almost 6,000 football fields. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Between them, companies monitoring Twitter to measure “sentiment” analyze 12 terabytes of tweets every day. [Source] Fact 14 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 15 The amount of data transferred over mobile networks increased by 81% to 1.5 exabytes (1.5 billion gigabytes) per month between 2012 and 2014. Video accounts for 53% of that total. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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The NSA is thought to analyze 1.6% of all global internet traffic – around 30 petabytes (30 million gigabytes) every day [Source] Fact 16 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 17 The value of the Hadoop market is expected to soar from $2 billion in 2013 to $50 billion by 2020, according to market research firm Allied Market Research. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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The number of Bits of information stored in the digital universe is thought to have exceeded the number of stars in the physical universe in 2007. [Source] Fact 18 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 19 This year, there will be over 1.2 billion smart phones in the world (which are stuffed full of sensors and data collection features), and the growth is predicted to continue. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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The boom of the Internet of Things will mean that the amount of devices connected to the Internet will rise from about 13 billion today to 50 billion by 2020. [Source] Fact 20 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 21 12 million RFID tags – used to capture data and track movement of objects in the physical world – had been sold in by 2011. By 2021, it is estimated that number will have risen to 209 billion as the Internet of Things takes off. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Big data has been used to predict crimes before they happen – a “predictive policing” trial in California was able to identify areas where crime will occur three times more accurately than existing methods of forecasting. [Source] Fact 22 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 23 By better integrating big data analytics into healthcare, the industry could save $300bn a year – that’s the equivalent of reducing the healthcare costs of every man, woman and child by $1,000 a year. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Retailers could increase their profit margins by more than 60% through the full exploitation of big data analytics. [Source] Fact 24 © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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Fact 25 The big data industry is expected to grow from US$10.2 billion in 2013 to about US$54.3 billion by 2017. [Source] © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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For more on the topic, check out my LinkedIn Influencer blog: © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved. BLOG


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About This overview was put together by Bernard Marr, Founder and CEO of the Advanced Performance Institute. Bernard Mar is a bestselling business author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He helps companies with their big data strategies and trains teams to better leverage data in their companies. Read Bernard’s blogs: LinkedIn Influencer Blog Connect with Bernard on: LinkedIn Twitter Advanced Performance Institute © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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