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Driving Creativity with Data

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Driving Creativity with Data


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@csavage


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The value of creativity is rising.


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Expensive and out of reach


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Affordable


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There are more options for more types of businesses


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All these channels are saturated


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Our competition is not our “competition”


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Attention is a scarce resource


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When we get attention, we need to keep it


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Creativity keeps attention


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Scaling creativity is hard


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It felt easier to be creative when we were small


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78% Average Engagement!


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Team Growth 40 on ti za i n 32 re o M 24 os a 16 h C re o 8 0 M ga or


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You can measure more CreativityYou’ve done it before bigger is harder when you are More shared ownership


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You can’t be creative without chaos


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You can’t measure creativity


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You need a creative approach to data


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A Confession I’m a sucker for tech gadgets


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Aim for the middle Track everything Never track anything


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The goal is to feel confident you are headed in the right direction


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Our most recent attempt at getting creative with data


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Proactively track the right things


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% that watched another video


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Creatively measuring their creative success


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Pistol Lake


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reddit thread


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Measuring future buyers


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Question what you are measuring


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You have to champion creativity to expect creativity


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You need an environment that fosters creativity


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Hire for creativity


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Don’t rely only on interviews


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Project-based hiring


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Experimentation Headroom


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Barbershop Video We scrapped this video


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We were very sad


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Failing has real value


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Permission to get weird


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Show & Tell Show and Tell


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Creativity is more important than ever


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Embrace measurement


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Don’t obsess over success or failure of individual projects


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Be proactive about scaling creativity


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Thanks!


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