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Chief Data Officer Momentum and Trends

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The Chief Data Officer 2015 and Beyond Oracle Chief Data Officer Advisory Council Jeff Pollock, Vice President of Product


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DATA IS HAPPENING World’s largest taxi company owns no vehicles World’s most popular media firm creates no content World’s most valuable retailer has no inventory World’s largest hospitality provider owns no real estate Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 2


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50% of Banking and Insurance firms will have a Chief Data Officer by 2017 25% of all companies will have a CDO role $13.5m annual costs to the average organization due to poor data quality By 2017, a third of Fortune 100 firms will experience an information crisis due to an inability to value, govern and trust their corporate data 33% Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 3


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Most CDO’s say that the #1 thing they worry about how to ensure adoption and executive support 35% 40% Say that their top priority in the next 2 years is building out an efficient data management framework … while only 56% 10% Say their focus is on monetizing customer interactions Of CDO’s will invest in predictive analytics in the next 18 months Data Management software is a priority for 72% Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 4


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CONGRATULATIONS! … you’ve got the hottest job of the st century! 21 Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 5


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or…? … are businesses already backtracking on the CDO role Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 6


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IT DATA Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 7


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33% Chief Digital Officers tend to be found in Advertising 44% Chief Data Officers come from a Business Services background – in Banking and Insurance firms Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 8


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CDO like an NBA Point Guard? “My job is to make sure that data is accessible and is used in the right way. We depend on this data to mitigate risks; adhere to rules and guidelines; and ultimately to help our customers succeed financially.” - A. Charles Thomas, CDO Wells Fargo http://www.bizjournals.com/sanantonio/blog/2015/05/wells-fargodata-officer-distributes-information.html Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 9


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PROCESS-ORIENTED CDO OPERATIONAL CDO Typically in Risk, Compliance or other Business Support function Operating shared-services, with Board-level accountability Board/ CEO CRO COO CIO Board/ CEO BU-1 BU-2 CDO CRO COO CIO BU-1… Data Monetization Governance Process Decision Making CDO REVENUE-ORIENTED CDO ANALYTICS-ORIENTED CDO Aligned to Business Unit (eg; CMO), supporting revenue goals/SLAs Typically leading from within IT, focus on efficient access to data Board/ CEO CRO COO CIO Board/ CEO BU-1 BU-2 CDO CDO CRO COO CIO BU-1 BU-2 CDO Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 10


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Biggest Mistake: Don’t Try to be the Lone Ranger Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 11


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What Can Every CDO Do Right Now?  Monetize data by focusing on net-new services  Accelerate better decision making w/faster Analytics  Reduce vendor spend by encouraging Hadoop uses  Champion a Modern Data Architecture (polyglot etc)  Govern the Data Assets: Glossary, Metadata, Quality Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 12


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Data Monetization is Affecting Every Major Industry Financial Services • Risk & Compliance Analytics • Auditing, Deep Data Storage • Fraud Detection / Predictive • Trading Risk Insight • Deposit Spread Maximization Manufacturing • Monitor Recall Data • Supplier Consolidation • Supply Chain and Logistics • Assembly Line Quality • Predictive Maintenance • Crowdsource Product Quality Insurance • Insurance Underwriting • Customer Behavior Monitoring • Next Best Product / Predictive • Loan Processing w/New Data • Litigation Propensity • Subrogation Win Rates Utilities, Oil & Gas • Smart Meter Stream Analysis • Slow Oil Well Decline Curves • Optimize Lease Bidding • Compliance Reporting • Proactive Equipment Repair • Seismic Image Processing Telecom • Call Detail Records (CDRs) • Infrastructure Investment • Next Product to Buy (NPTB) • Real-time Bandwidth Allocation • New Product Development Healthcare • Genomic Data for Medical Trials • Monitor Patient Vitals • Reduce Re-admittance Rates • Store Medical Research Data • Recruit Cohorts for Pharmaceutical Trials Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Retail • 360° View of Customer • Analyze Brand Sentiment • Localized, Personalized Promotions • Website Optimization • Optimal Store Layout Public Sector • Analyze Public Sentiment • Protect Critical Networks • Prevent Fraud and Waste • Crowdsource Reporting for Repairs to Infrastructure • Fulfill Open Records Requests 13


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Accelerate Analytics and Apply Open Source Tech App/Data Services APIs Business Data Data Streaming • • • • Data Streams Social/Log Data Enterprise Data Execution Innovation Other Data Sources Analytics Data Platform Reservoir Data Factory Warehouse Discovery Lab Telematics Industry Services Internet of Things Sentiment BI/Reports & Model First Analytics Dashboards • Reporting-oriented • Often enterprise wide in scope, cross LoB • “you know the questions to ask” Data Discovery Data First Analytics • Data Exploration • Highly visual and/or interactive • “you don’t know the questions to ask” Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 14


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Champion a Modern Data Architecture Polyglot Lambda Fit for Purpose Data Kappa Speed Layer Data Sources Batch Layer Data Services Data Sources Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Data Pipeline Data Services 15


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Govern Data Assets: People & Process First …people and process first, …tools and capabilities next, Metadata Management PEOPLE PROCESS Business Glossary Data Privacy TECHNOLOGY Data Governance Data Archiving Data Profiling Data Cleansing …and, there is no magic! “…the overall impact of poorquality data on the whole dataset remains the same. In addition, much of the data that organizations use in a big data context comes from outside, or is of unknown structure and origin. This means that the likelihood of data quality issues is even higher than before. So data quality is actually more important in the world of big data." - Ted Friedman, Gartner http://www.gartner.com/newsroom/id/2854917 Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 16


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Comprehensive Oracle Tools for Data Data Services APIs Business Data Data Streams Data Streaming Apache Social/Log Data Enterprise Data Execution Innovation Other Data Sources Oracle NoSQL & SE Data Platform Oracle Database & Big Data SQL Apache Reservoir Factory Warehouse Oracle Data Integration & Governance Discovery Lab Oracle R Oracle WLS & Coherence Analytics Oracle Business Intelligence Oracle Big Data Discovery Oracle Big Data Discovery Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential • • • • Telematics Industry Services Internet of Things Sentiment Reports & Model First Analytics Dashboards • Reporting-oriented • Often enterprise wide in scope, cross LoB • “you know the questions to ask” Data First Discovery Analytics • Data Exploration • Highly visual and/or interactive • “you don’t know the questions to ask” 17


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Oracle is the Only Vendor with a Complete Data Solution  Modern Open Source-based Data Architecture  Enterprise Integrated & Proven with Existing Technology  Open and Heterogeneous with Many Hadoop Distributions  Governed with Glossary, Metadata, and Data Quality  Engineered Systems Optimized and Simple to Deploy  Available by Subscription on the Public Cloud Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 18


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Disruptive Technology Enterprise Productivity Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |


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CDO’s ARE HAPPENING Oracle can help Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 20


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