The Big Data of Everyday Things

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The Big Data of Everyday Things Gerard Dwan @gerarddwan O P E N D A T A S C I E N C E C O N F E R E N C E_ BOSTON 2015 @opendatasci Everyday Examples for Extraordinary Technology

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Presenter Introduction Informationist @ Knowledgent Work with clients to develop data and analytics solutions Specialize in Big Data in the Financial Services Industry Studied Computer Science at WPI Wrote an introduction to MapReduce (with others) Comic Book and Lego Nerd Gerard Dwan | @gerarddwan

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What is Big Data? Gerard Dwan | @gerarddwan

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What is Big Data? NOT JUST TOOLS Gerard Dwan | @gerarddwan Wikipedia: Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. The Reality is Big Data has been Around for a Long Time The tools haven’t been Technology allows us to move beyond using sample set and into using whole data sets!

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…And Data Science? Gerard Dwan | @gerarddwan

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…And Data Science? Gerard Dwan | @gerarddwan Combination of Skilled Knowledge Workers Data (in All Forms) Tools and Technologies to Leverage Data Understanding of Business NOT JUST TOOLS Wikipedia: Data Science is the extraction of knowledge from data, which is a continuation of the field data mining and predictive analytics, also known as knowledge discovery and data mining (KDD).

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Inspiration The Big Data of Everyday Things is inspired, in part, by The Design of Everyday Things by Donald A. Norman. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. Gerard Dwan | @gerarddwan

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The Good Stuff Directions Roadways/Pavement Fitness Tracking Theme Parks Gerard Dwan | @gerarddwan

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Directions Gerard Dwan | @gerarddwan

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Directions Global Positioning System (GPS) units and Navigation Systems for Vehicles become widely available Broadcast model Updating GPS units is an issue, additional fees required for traffic Smartphones begin providing the same functionality as a GPS unit Gerard Dwan | @gerarddwan

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Directions – Waze, Google Waze A project was started to create a community driven map of Israel. It evolved to include community driven traffic, points-of-interest, and local events. They were acquired by Google in 2013. Bring together data from all drivers on similar routes to determine which is best Gerard Dwan | @gerarddwan

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Gerard Dwan | @gerarddwan

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Roadways/Pavement Highways, freeways, streets, driveways, parks, and more need to be repaved often In snowy areas, snow and ice cause traffic jams and accidents Adding salt to the roads to help melt ice causes corrosion Lack of visibility and the inability to be proactive cause major accidents and lead to serious injuries Gerard Dwan | @gerarddwan

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Solar Roadways (and Pavement) Gerard Dwan | @gerarddwan

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Solar Roadways (and Pavement) Gerard Dwan | @gerarddwan

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Solar Roadways (and Pavement) Connected network of solar panels They work together to collect sunlight (and data) to warn drivers, divert traffic, and power the entire country! Data collected can determine trends in Weather Driving Patterns (e.g. aggressive driving v. time of day, etc) Understand Wild-life Activity … Anything else? Gerard Dwan | @gerarddwan

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Gerard Dwan | @gerarddwan

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Fitness Tracking People (generally) have been tracking physical activity for a while Cardio – walking, biking, running Weight Training With traditional methods, it is difficult to Observe Long Term Trends Compete See How Others are performing Maintain Consistency Gerard Dwan | @gerarddwan

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Enter Fitness Apps and Trackers Gerard Dwan | @gerarddwan

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Gerard Dwan | @gerarddwan

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Theme Parks Walt Disney Parks and Resorts numbers fall in mid-2000s Survey results for “intent to return” are largely “no” Lost children at Disney World a large part of anecdotal conversation Gerard Dwan | @gerarddwan

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Theme Parks – MyMagic+ MagicBand Gerard Dwan | @gerarddwan Hotel Room key, for guests staying at on-site Disney resorts Theme and water park ticket (with valid park admission and biometric validation) Food, Beverage, and Merchandise Payment FastPass+ distribution, redemption, and exchanges Connect Disney Memory Maker or PhotoPass images to your account Contain a 2.4GHz transmitter for longer range wireless communication which will be used to track the band's location within Walt Disney World`

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Theme Parks – Data Use Measure Ride Popularity Success of new attractions Recommend People who rode this ride also visited this restaurant Better Vendor Cart Placement Anything else? Gerard Dwan | @gerarddwan

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Others? Sales and Marketing Prospect/Client Segmentation Personalized Messaging Advanced “Recommendations” Portfolio Investing Operations In-depth view of Customers/Clients Process Improvement Manufacturing Strategy Planning Gerard Dwan | @gerarddwan

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Thank You! Gerard Dwan @gerarddwan