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Screw Privacy, Just Give Me Value For My Data

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Screw Privacy, Just Give Me Value For My Data Lisa Pearson & Lee Maicon #data4value


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LISA PEARSON LEE MAICON Principal Powershift Group Chief Strategy Officer 360i @LPearson @pwrshiftgroup @LeeMaicon @360i #data4value


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PRIVACY NEW EQUATION VALUE past present future #data4value


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private #data4value


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#data4value public


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#data4value Behind the scenes


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#data4value In the open


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#data4value fixed


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#data4value mobile


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Privacy, Screwed? FROM: TO: #data4value


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The state or condition of being free from being observed or disturbed by other people. -Webster’s Dictionary #data4value


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The act of keeping one’s personal information a secret. -Cyberspace Law & Privacy Centre #data4value


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The right and ability to express one’s self selectively. -Universal Declaration of Human Rights #data4value


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PRIVACY NEW EQUATION VALUE past present future #data4value


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BEING SOLD TO BEING JUDGED What are the privacy concerns? #data4value


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“The more sacred, the more [consumers] have to feel both confident in you as a business and confident that they’ll gain something in return.” Source: http://www.marketingpilgrim.com/2014/05/consumers-are-concerned-but-still-willing-to-give-up-personal-information-to-brands.html


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You have assets (data) Name Demographic Info Click-through ISP Location Phone Number Search Queries Social Profile Photos Browser Info Face Recognition Email Address #data4value


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Brands Have Actions (Value) #data4value


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ROD: Return on Data Did the action deliver against the value? How did it feel when you were done?


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… has access to your geo-location on Facebook Hotel Conglomerate #data4value


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Your heart’s desire (recommendation) #data4value


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Just some chocolate company #data4value


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MMMMMMM! (Recommendation & delight) #data4value


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… lists your address all your worldly possessions Comparison engine site #data4value


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Removes friction & gives transactional rewards #data4value


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… has access to all the places your money goes Finance app #data4value


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Spot-on recommendations, No friction, Great experiences (like access to festivals!) #data4value


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… see your selfies and other pictures with friends Lifestyle brands #data4value


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HEY THAT’S ME -or- I wanted that! (recognition & inclusion) #data4value


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… has access to your Facebook data and your kids Major global conglomerate #data4value


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delight ? #data4value


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… knows your prints and your retinas The government #data4value


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No waiting in line #data4value


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PRIVACY NEW EQUATION VALUE past present future #data4value


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The Future: How will we leverage our data to design better lives?


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INSPIRATION assets actions #data4value


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assets actions INSPIRATION #data4value


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assets actions ? INSPIRATION #data4value


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assets actions INSPIRATION #data4value


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assets actions ? INSPIRATION #data4value


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When in doubt, remove friction first Know the customer Ask permission Total transparency Demographics are not beliefs IMPLICATIONS #data4value


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LISA PEARSON LEE MAICON Principal Powershift Group Chief Strategy Officer 360i @LPearson @pwrshiftgroup @LeeMaicon @360i Thank You #data4value


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www.powershift.com @pwrshiftgroup /company/powershift-group /powershiftventures /powershiftgroup


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