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10 Online Survey Tactics That Will Help You Garner More Response
The more often you connect with your audience, the better response you will get. Thus, it is wise to create custom survey forms for different point of interactions. However, make sure you engage your customers in a meaningful manner. Don't overwhelm them with too many surveys.
Before you write a survey, conduct a brief research on user demographics. Get to know your audience. Use jargons that are pertinent to the industry and target audience.
Define the purpose of survey and set goals accordingly. Make surveys actionable by navigating respondents through different landing pages based on their response. Interactive surveys drive greater return on investment and help reduce Website bounce rate.
The world is going mobile. Make sure your surveys cater to mobile audience i.e. use mobile friendly survey software such as SurveyCrest, keep questions to the point and prefer MCQs over descriptive type.
If you wish to get maximum response, never password protect or limit sharing of your survey. Let people spread the survey freely through their social circles.
Ensure that answer choices are well planned. Do not offer ambiguous answers. Be precise and encompass all possible options so that more and more people can relate and respond.
Social sharing could go a long mile when it comes to online surveys. Encourage participation on social media. Connect with your audience on Facebook, Twitter, LinkedIn or other social media platforms and invite them to participate.
From comprehension to distribution, make sure your users are at ease with your survey. Ensure that surveys are simple to understand, quick to respond and swift to share.
In the fast-paced business environment, promoting surveys through traditional means is not enough. Track your surveys - know who is attempting and how, which platforms are doing better or bringing more response, at what time people are more active - and adapt accordingly.
The survey that matches the look and feel of your brand is likely to get more responses and shares.
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