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The Science of Instagram Analytics @evanjames11 Evan James Head of North American Marketing
Social Network Divisions Delivery Networks Discovery Networks
The network is immature Content strategy should focus on interactions Don’t measure in isolation Turn insight into action Key Traits of Instagram
The Instagram Landscape in 2015 Not yet, but it will come Key focus now
Photo & Video Filter Engagement AverageInteractions Fan Growth& Distribution Total Interactions Brand Perception TotalShares Post Type Effectiveness Custom Reporting & Dashboards
Media brands are the ultimate social marketers
Photo or Video?
Normal Filters Dominate
Filter Usage Is Highly Dependent On Industry
Performance on Instagram
Hashtags: Also Depends On Your Industry
90% of Posts < 300 Characters
But Is Instagram A Place For Only Short –Form Text Only?
Anyone can shoot & publish, but brands need high-quality photos & videos
Real time mapping…Like Know Other Social Network
Socialbakers Analytics Core Analytics Advanced Reporting Premium Analytics Promoted Post Detection Social Health Index Inspiration Pack DataExports Executive Dashboard Command Center Social Media Dashboard Over 100 Social KPIs Industry Benchmarks CompetitorComparison Custom Labels and Filters Integrated Facebook Insights
A bit about Socialbakers Defining how social is measured 8,000,000+ Social Profiles $34M+ in funding 2,700+ global clients ? of Global Fortune 500 500k site visitors/month
EngageX Jan Rezab @janrezab Socialbakers CEO
Don’t blindly publish Interactions are king Be flexible Takeaways
My Typical Ending Slide For A Larger Social Network Interactions Correlate with Conversions Increased Facebook Average Quarterly Interactions Q1 2014 Q2 2014 Q3 2014 Q4 2014 Sep 2014 Oct 2014 Nov 2014
But With Instagram Social Marketing Is For The Taking
Thank You!!! @evanjames11 Evan James Head of North American Marketing