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The Science of Instagram Analytics
@evanjames11
Evan James
Head of North American Marketing
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Social Network Divisions
Delivery Networks
Discovery Networks
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The network is immature
Content strategy should focus on interactions
Don’t measure in isolation
Turn insight into action
Key Traits of Instagram
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The Instagram Landscape in 2015
Not yet, but it will come
Key focus now
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Photo & Video Filter Engagement
Average Interactions
Fan Growth & Distribution
Total Interactions
Brand Perception
Total Shares
Post Type Effectiveness
Custom Reporting & Dashboards
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Media brands are the ultimate social marketers
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Photo or Video?
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Normal Filters Dominate
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Filter Usage Is Highly Dependent On Industry
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Performance on Instagram
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Hashtags: Also Depends On Your Industry
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90% of Posts < 300 Characters
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But Is Instagram A Place For Only Short –Form Text Only?
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Anyone can shoot & publish, but
brands need high-quality photos & videos
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Real time mapping…Like Know Other Social Network
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Socialbakers Analytics
Core Analytics
Advanced Reporting
Premium Analytics
Promoted Post Detection
Social Health Index
Inspiration Pack
Data Exports
Executive Dashboard
Command Center
Social Media Dashboard
Over 100 Social KPIs
Industry Benchmarks
Competitor Comparison
Custom Labels and Filters
Integrated Facebook Insights
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A bit about Socialbakers
Defining how social is measured
8,000,000+ Social Profiles
$34M+ in funding
2,700+ global clients
? of Global Fortune 500
500k site visitors/month
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EngageX
Jan Rezab @janrezab
Socialbakers CEO
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Don’t blindly publish
Interactions are king
Be flexible
Takeaways
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My Typical Ending Slide For A Larger Social Network
Interactions Correlate with Conversions
Increased Facebook Average Quarterly Interactions
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Sep
2014
Oct
2014
Nov
2014
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But With Instagram Social Marketing Is For The Taking
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Thank You!!!
@evanjames11
Evan James
Head of North American Marketing
