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Growth Hacking with Predictive Analytics Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing Wenjing Zhang | Senior Manager, Business Analytics
2 Our mission: Connect the world’s professionals to make them more productive and successful.
3 347M+ members
For our customers Hire Power the world’s hires Market Be the most effective platform for marketers to engage with professionals Sell Be the start of every sales opportunity
5 LinkedIn Sales Solutions mission: Connect the world’s buyers and sellers to build relationships.
LinkedIn Sales Navigator 6
Q:How do you find out what works to accelerate growth? 7
A:A/B testing! 8
9 Example 1: visual layout
10 Example 2: messaging test
11 Why A/B test? De-risk business by evaluating multiple options Find small changes that lead to a big impact Know what you don’t know through testing
What if you knew? 12
13 What if you knew…… who is going to respond to our offer? + + = Member Demographic Site Engagement Social Network
14 What if you knew…… who is using LinkedIn to find leads?
15 What if you knew…… who in your team can exceed quota? 51% more likely to exceed quota 3x more likely to go to club Promoted to VP 17 months faster
In conclusion… 16
17 It’s our journey from from guessing…
18 … to knowing!
Thank You!@aahntastic 19