Growth Hacking with Predictive Analytics

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Growth Hacking with Predictive Analytics Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing Wenjing Zhang | Senior Manager, Business Analytics

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2 Our mission: Connect the world’s professionals to make them more productive and successful.

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3 347M+ members

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For our customers Hire Power the world’s hires Market Be the most effective platform for marketers to engage with professionals Sell Be the start of every sales opportunity

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5 LinkedIn Sales Solutions mission: Connect the world’s buyers and sellers to build relationships.

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LinkedIn Sales Navigator 6

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Q: How do you find out what works to accelerate growth? 7

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A: A/B testing! 8

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9 Example 1: visual layout

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10 Example 2: messaging test

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11 Why A/B test? De-risk business by evaluating multiple options Find small changes that lead to a big impact Know what you don’t know through testing

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What if you knew? 12

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13 What if you knew… … who is going to respond to our offer? + + = Member Demographic Site Engagement Social Network

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14 What if you knew… … who is using LinkedIn to find leads?

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15 What if you knew… … who in your team can exceed quota? 51% more likely to exceed quota 3x more likely to go to club Promoted to VP 17 months faster

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In conclusion… 16

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17 It’s our journey from from guessing…

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18 … to knowing!

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Thank You! @aahntastic 19