'

Are Your Reports Pretty Little Liars?

Понравилась презентация – покажи это...





Слайд 1

Are Your Reports Pretty Little Liars? Annie Cushing @AnnieCushing


Слайд 2

DR DATA just call me


Слайд 3

relying on nebulous “USER” data


Слайд 4


Слайд 5


Слайд 6


Слайд 7

USERS NEW USERS COUNT OF SESSIONS DAYS SINCE LAST SESSION % NEW SESSIONS USER TYPE USER DEFINED VALUES metric dimension (FKA UNIQUE VISITORS) (NEW/RET VISITOR)


Слайд 8

=


Слайд 9


Слайд 10

google knows these are not visitors.


Слайд 11


Слайд 12


Слайд 13


Слайд 14


Слайд 15

there are a few CAVEATS


Слайд 16

site must have a login


Слайд 17

visitors need to actually log in


Слайд 18

site must upgrade to universal


Слайд 19

site must capture customer id


Слайд 20

you must set up a new view


Слайд 21

WARNING: your user data will shrink


Слайд 22

quite the BOON for sites like these ….


Слайд 23


Слайд 24


Слайд 25

ignoring LOGGED IN users


Слайд 26


Слайд 27


Слайд 28

TWO WAYS to accomplish this


Слайд 29

custom variables


Слайд 30

custom variables


Слайд 31

custom dimensions


Слайд 32

custom dimensions


Слайд 33

custom dimension setup


Слайд 34

customer id good candidates


Слайд 35

customer id logged in good candidates


Слайд 36

customer id logged in author good candidates


Слайд 37

good candidates customer id logged in author page category (not tags)


Слайд 38

customer id logged in author page category (not tags) publication date good candidates


Слайд 39

customer id logged in author page category (not tags) publication date gender good candidates


Слайд 40

customer id logged in author page category (not tags) publication date gender age good candidates


Слайд 41

customer id logged in author page category (not tags) publication date gender age membership level good candidates


Слайд 42

customer id logged in author page category (not tags) publication date gender age membership level good candidates


Слайд 43

customer id logged in author page category (not tags) publication date gender age membership level number of help articles viewed good candidates


Слайд 44

customer id logged in author page category (not tags) publication date gender age membership level number of help articles viewed complaint good candidates


Слайд 45

customer id logged in author page category (not tags) publication date gender age membership level number of help articles viewed complaint good candidates


Слайд 46

missing metrics that MATTER


Слайд 47

good candidates cost of goods sold


Слайд 48

good candidates cost of goods sold profit


Слайд 49

good candidates cost of goods sold profit margin


Слайд 50

good candidates cost of goods sold profit margin number of members


Слайд 51

good candidates cost of goods sold profit margin number of members population


Слайд 52

good candidates cost of goods sold profit margin number of members population game score


Слайд 53

good candidates cost of goods sold profit margin number of members population game score awards


Слайд 54

good candidates cost of goods sold profit margin number of members population game score awards points


Слайд 55

good candidates cost of goods sold profit margin number of members population game score awards points email opens


Слайд 56

good candidates cost of goods sold profit margin number of members population game score awards points email opens email sends


Слайд 57

good candidates cost of goods sold profit margin number of members population game score awards points email opens email sends


Слайд 58

what MARKETERS care about


Слайд 59


Слайд 60

what BUSINESS OWNERS care about


Слайд 61

when these COLLIDING realities intersect


Слайд 62

examples from the WILD


Слайд 63

email metrics in campaign reports? ALL DAY


Слайд 64

see medium history for a registered USER


Слайд 65

hosing your CAMPAIGN tagging


Слайд 66

labels matter


Слайд 67


Слайд 68


Слайд 69


Слайд 70

reports impacted if you get MEDIUM wrong


Слайд 71


Слайд 72


Слайд 73


Слайд 74


Слайд 75


Слайд 76


Слайд 77


Слайд 78

what happens when you tag INTERNAL links


Слайд 79

1.4 MILLION sessions overwritten


Слайд 80

1.4 MILLION sessions overwritten


Слайд 81


Слайд 82

using THIRD-PARTY services


Слайд 83

booking engines


Слайд 84

event services


Слайд 85

payment gateways


Слайд 86

application sites


Слайд 87

partner sites


Слайд 88


Слайд 89

PLAN A keep them on your site


Слайд 90

PLAN B cross-domain tracking


Слайд 91

how to CHECK your tracking


Слайд 92

STEP 1: install google analytics debugger


Слайд 93

STEP 2: open the console ctrl-shift-j command-opt-j


Слайд 94

STEP 3: check the visitor/client id


Слайд 95

STEP 4: make sure domain is different


Слайд 96

STEP 5: check for a match


Слайд 97

PRO TIP: set up auto-linking


Слайд 98

GET ALL THE LINKS


Слайд 99

W: ANNIELYTICS.COM/SERVICES E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING


×

HTML:





Ссылка: