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A Local Business Bootcamp 5 Concepts for Social Success Presented by: Dave Kerpen CEO, Likeable Local
Listen and respond. To everyone. Share Compelling Stories. Pay to Play. Recognize Your ROI (Return on Investment) Time is Money: Automate & Repeat! 5 Concepts for Social Success
A Few of My Favorite Stats… Source: Zephoria Every 60 seconds: 293,000 FB statuses are updated, 350,000 tweets are sent, and 13 professional articles are published on LinkedIn Americans spend on average 2.7 hours per day on social media Highest social traffic occurs mid-week between 1 to 3 pm. Over 45 million Facebook and 4 million LinkedIn business pages exist In 2016, there will be an estimated 2.13 billion people on social media @DaveKerpen | #LikeableWebinar
#1. Listen and Respond. To Everyone “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll
But first, a tale about listening... In Las Vegas About the Aria And the Rio And how a little empathy goes a long way!
People are talking about needing your services right now. Join the conversation!
Responsiveness is No Longer Optional.
How should you deal with a negative comment? Delete it? NO! Deleting tells your customer “I don’t care.” Ignore it? NO! No response is a response. @DaveKerpen | #LikeableWebinar
LAST: Listen, Apologize, Solve, Thank. “We’re sorry you had a bad experience, Ray. We’ve sent you a private message to solve the problem.”
The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”
Use Your Unique Brand Voice.
#2. Share Compelling Stories My Story @DaveKerpen | #LikeableWebinar
Tips to Stay Engaging: Keep It Visual Keep It Simple Be Inquisitive! Social pages with engaging content increase credibility & keep your followers coming back for more. @DaveKerpen | #LikeableWebinar
Engage through: educating, entertaining, & inspiring (+ occasionally promoting) Create A Content Balance @DaveKerpen | #LikeableWebinar
Try These Other Social Content Tips... ~From our Free eBook SocialContentEBook.com ~ Give your followers a reason to engage Think positive Remember to K-I-S-S (Keep It Simple, Stupid!) Have a Conversation Ask Yourself: Is it Shareable? Know How to Properly Curate Be Mindful of the 4-1-1 Rule Keep It Timely Use Visuals To Enhance Your Message Tell a Story @DaveKerpen | #LikeableWebinar
#3. Pay To Play > Make sure your updates are actually seen by your audience. Use Facebook, Twitter, Instagram, & LinkedIn Ads! @DaveKerpen | #LikeableWebinar
Why Pay to Play? “Facebook Reachageddon” means businesses now have to pay to play to get their content seen Facebook Reachageddon= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
Create Smart Audiences Embrace Hypertargeting Use Lookalike & Custom Audiences Customizing for Mobile Facebook Ads: Quick Wins That Work
Create Smart Audiences Target exactly the people who matter most to your business. Specify everything from gender, to income, to job title, to interests, to location! @DaveKerpen | #LikeableWebinar
The Power of Hypertargeting
Custom & Lookalike Audiences Get more business and referrals from current customers Attract people similar to your current customers Get already-interested prospects closer to buying Retarget “cold-feet” visitors
Customize Ads For Mobile Too ! Mobile> Newsfeed <Desktop Newsfeed
ROI: You need it, you crave it, but where can you find it? #4. Recognize Your ROI (Return On Investment @DaveKerpen | #LikeableWebinar
The Many Forms of ROI on Social Referrals Offers Redeemed & Shared Positive Reviews Repeat business from current customers Tagging Friends In Posts Education > Trust > Loyalty > ROI Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar
1. Referrals @DaveKerpen | #LikeableWebinar
Referrals = Social ROI People are 4x more likely to buy when referred by a friend (Nielsen) A referral is the best gift a customer or fan can give you! Use social to generate referrals at scale An effective social referral program includes a CTA (call-to-action), compelling image, easy-to-use landing page (with a form!) , & easy tracking @DaveKerpen | #LikeableWebinar
Generate both private & public referrals to generate business! ^128 Referrals! @DaveKerpen | #LikeableWebinar
2. Offers: Redeemed & Shared @DaveKerpen | #LikeableWebinar
3. Positive Reviews & Testimonials 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising. (Nielsen) @DaveKerpen | #LikeableWebinar
Proactively generate reviews & testimonials to republish later. Create a system to monitor & track reviews & testimonials Use Facebook to encourage reviews on other channels that are important to your business @DaveKerpen | #LikeableWebinar
4. Repeat Business From Current Customers Look out for Posts on your business pages Direct private messages This is business coming right to your (digital) door! @DaveKerpen | #LikeableWebinar
5. Tagging Friends In Posts @DaveKerpen | #LikeableWebinar
6. Education > Trust > Loyalty > ROI @DaveKerpen | #LikeableWebinar
7. Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar
#5. Time is Money: Automate & Repeat! Succeeding on social media takes care and regular attention, which takes time!
Tools We Love @DaveKerpen | #LikeableWebinar
About Likeable Hub Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn Content Creation & Scheduling
TurboPost ™ Technology
Likeable Hub Site
Learn More | Special Promotion LEARN MORE about Likeable Hub SIGN UP before December 16th MENTION this webinar SAVE BIG $$$ on packages Save on monthly prices Reduced contract length Other savings, too! SET UP A DEMO at LikeableDemo.com OR CALL 212.359.4347 Learn how Likeable Hub can help grow your social through automation!
Grand Prize! QUESTIONS? Dave Kerpen @DaveKerpen Likeable Local@LikeableLocal Don’t forget to redeem your Likeable saving at LikeableDemo.com or call 212-359-4347 TODAY!