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Above the Code: Principles of Startup Communications

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ABOVE THE CODE Principles of Startup Communications Patras / Athens - December 2015


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BEFORE WE START… • Who’s • Tell in the room me something about your companies • Who’s on social - and if so, where?


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ABOUT • 34 years - believe in the real power of PR • San Antonio • Involved & Tel Aviv with Israel’s traditional tech sector for the last 22 years • Sponsored by Rackspace Startups Program - #BeHelpful


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networked computer mobile data network / endpoint security VoIP the personal computer cloud full circle of platform shifts 1976 2015 tablet / mobile IPTV WiFi


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I am sponsored by Rackspace Startup Program $24,000.00 in hosting / cloud / email credits + $25,000.00 in strategic communications advisory services


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Come from a world of OEMs / ODMs…


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1. Get to the right side of “being right…” get lucky….


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2. Stop pitching and start listening


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3. Build a body of work that will make you valuable to the media make sure twitter / LinkedIn are current!


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4. Add a layer of value with your brand


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5. Write for story telling


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6. Have a mission that helps others and builds community


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7. Leave a trail of digital bread crumbs…. H/T to Jeff Pulver


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8. Write like you speak. If you can speak, you can write.


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9. The more you read / listen / watch the media you think you belong in, the better you will get at proposing your story


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10. If you can sustain, it will cascade


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How


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Jan Feb March F1 F2 F3 F4 90 Day Editorial Calendar Planner 2x topics per month from each - 24 posts per quarter


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BEFORE JANUARY 1ST • Make a wish list of where you belong • business • media / tech / bloggers appropriate to your space • analysts / influencers appropriate to your space • track competitors or companies in your periphery on news.google.com to see who covers and writes about them • track competitors on angel.co • twitter / LinkedIn is current


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ABOVE THE CODE™ best way to connect - alan@weinkrantz.com


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alan@weinkrantz.com Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube. (c) Alan Weinkrantz 2015 Above The Code ™


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