'

Getting Clear on the Purpose of Your Content (and How I Missed the Mark)

Понравилась презентация – покажи это...





Слайд 0

GETTING CLEAR ON THE PURPOSE OF YOUR CONTENT 1


Слайд 1

LETS TALK ABOUT PASSION 2


Слайд 2

EARLY YEARS 3


Слайд 3

COMPUTERS BBS (COMMUNITY) MP3 4


Слайд 4

COLLEGE YEARS 5


Слайд 5

BUSINESS MEDIA R&D COMMUNITY 6


Слайд 6

7


Слайд 7

8


Слайд 8

NOW 9


Слайд 9

COMMUNITY BUSINESS DEVELOPMENT TRAVEL 10


Слайд 10

11


Слайд 11

THIS YEAR, I DOUBLED MY WEBSITE TRAFFIC 12


Слайд 12

WITH A PLAN, IT’S SIMPLE TO DO 13


Слайд 13

I’M MENDEL Community outreach at GoDaddy From Austin, Texas Passionate about community, business, development, and travel Blogs frequently at mendel.me @ifyouwillit on Twitter 14


Слайд 14

BUILDING BLOCKS OF GREAT CONTENT 15


Слайд 15

EVERY ENDEAVOR SHOULD HAVE A MISSION 16


Слайд 16

YOU SHOULD BE PASSIONATE ABOUT YOUR MISSION 17


Слайд 17

YOUR CONTENT SHOULD REINFORCE YOUR MISSION 18


Слайд 18

CONTENT = POSTS & TAXONOMIES 19


Слайд 19

MY SITE MISSION: 
 BLOG ABOUT PROFESSIONAL PASSIONS TO HELP OTHERS 20


Слайд 20

MY PROFESSIONAL PASSIONS: DEV, BUSINESS, COMMUNITY 21


Слайд 21

WHAT HAPPENS WHEN YOU CREATE A SITE WITHOUT PLANNING? 22


Слайд 22

I LEARNED THE HARD WAY 23


Слайд 23

blog about professional passions to help others 24


Слайд 24

blog about professional passions to help others 25


Слайд 25

blog about professional passions to help others 26


Слайд 26

blog about professional passions to help others 27


Слайд 27

blog about professional passions to help others 28


Слайд 28

blog about professional passions to help others 29


Слайд 29

THIS TOOK YEARS OF RELENTLESS RE-EVALUATION 30


Слайд 30

AND REMOVAL OF POSTS, CATEGORIES, AND TAGS 31


Слайд 31

LET MY JOURNEY HELP YOU 32


Слайд 32

WHERE TO START 33


Слайд 33

START WITH PASSION 34


Слайд 34

UNDERSTANDING YOUR PASSIONS HELPS YOU CREATE BETTER CONTENT 35


Слайд 35

WHAT DO YOU CARE ABOUT? 36


Слайд 36

WHAT TOPICS ARE YOU PASSIONATE ABOUT? 37


Слайд 37

TOPICS / IDEAS 38


Слайд 38

39


Слайд 39

FROM KONSTANTIN’S WEBSITE, WE GET… • Presentations • Beer • Travel 40


Слайд 40

41


Слайд 41

FROM PETYA’S WEBSITE, WE GET… • Chocolate • Project management at Human Made • Open Media Foundation • Polyglots 42


Слайд 42

WHAT DOES YOUR BUSINESS CARE ABOUT? 43


Слайд 43

WHAT DOES YOUR BUSINESS STAND FOR? 44


Слайд 44

WHAT SERVICES DO YOU OFFER? 45


Слайд 45

46


Слайд 46

47


Слайд 47

NOW THAT WE HAVE THE BUILDING BLOCKS, LETS GET TO WORK! 48


Слайд 48

OSSM 49


Слайд 49

ORGANIZE 50


Слайд 50

CREATE CATEGORIES RELATED TO MISSION 51


Слайд 51

WHAT DISTINGUISHES A CATEGORY? • Hierarchical • Topical 
 ex. 
 Development -> WordPress -> Themes Community -> Event -> Conference Business -> Marketing 52


Слайд 52

CREATE TAGS 53


Слайд 53

WHAT DISTINGUISHES A TAG? • Non-Hierarchical • Descriptive 
 ex. 
 Development -> WordPress -> Themes | CSS, JavaScript Community -> Event -> Conference | Awesome, WordPress Business -> Marketing | Optimization, Workflow 54


Слайд 54

SIGNAL 55


Слайд 55

56


Слайд 56

STREET SIGNS 57


Слайд 57

58


Слайд 58

BREADCRUMBS 59


Слайд 59

60


Слайд 60

SOLVE PROBLEMS 61


Слайд 61

WRITE ABOUT QUESTIONS YOU GOOGLE 62


Слайд 62

GOOGLE SEARCHES • Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive gallery?” • Travel - “Best coffee in Austin texas” 63


Слайд 63

WRITE ABOUT COMMON CLIENT QUESTIONS 64


Слайд 64

COMMON CUSTOMER QUESTIONS • • • • • 65 How do I create a new post? How can I add an item to the menu? Can I copy and paste from Microsoft Word? How do I upload an image to my website? What’s the process to recover my password?


Слайд 65

MAKE 66


Слайд 66

WHAT DO YOU STAND FOR? 67


Слайд 67

WHAT ARE YOUR GUIDING PHILOSOPHIES? • • • • • 68 Kindness Compassion Learning Exploration Improvement


Слайд 68

WRITE PASSIONATELY & SOLVE PROBLEMS 69


Слайд 69

GOOGLE SEARCHES • Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive gallery?” • Travel - “Best coffee in Austin texas” 70


Слайд 70

OSSM 71


Слайд 71

BE BOLD 72


Слайд 72

RE-STRUCTURE 73


Слайд 73

CREATE A MISSION 74


Слайд 74

REFLECT YOUR MISSION AND PASSIONS ON YOUR SITE 75


Слайд 75

THESE ARE CHANGES YOU CAN MAKE TODAY 76


Слайд 76

I’M MENDEL @ifyouwillit mendel.me/presentations 77


Слайд 77


×

HTML:





Ссылка: