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Lessons From A Decade In Media Entrepreneurship

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LESSONS FROM A DECADE IN MEDIA ENTREPRENEuRSHIP by Rafat Ali skift travel iq


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SKIFT IS… The largest intelligence platform in travel, providing Media, Insights and Marketing to all sectors of the world’s largest industry.
 skift travel iq


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SKIFT DOES… Skift Deciphers & Defines trends for Marketers, Strategists & Technologists in the global travel industry. skift travel iq


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SKIFT’S BHAG: SKIFT IS DEFINING THE FUTURE OF TRAVEL LEVEL 13, 82 SPENCER ST, MELBOURNE skift travel iq


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#1 *ALWAYS ALWAYS* DO YOUR OWN THING> skift travel iq


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ALWAYS ALWAYS DO YOUR OWN THING> STAY AWAY FROM GEORGE >> skift travel iq


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#2 EVERYTHING TO HELP START & BUILD YOUR MEDIA COMPANY EXISTS DON’T GET TRAPPED IN THE TECH STACK> skift travel iq


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#3 MIDDLE IN MEDIA IS DEATH> skift travel iq


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#4 YOUR EXPANSIVE WORLDVIEW DEFINES HOW BIG YOUR VISION IS COROLLARY: THERE IS ALWAYS SPACE TO CREATE YOUR OWN WHITESPACE> skift travel iq


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#5 THE 4 S’s OF CONTENT: BE SMART, SHARP, SURGICAL & STRATEGIC> skift travel iq


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#6 BUILD AROUND TRENDLINES, NOT HEADLINES IGNORE AND BREAK THE SILOS> skift travel iq


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#7 PACKAGE, VOICE, SENSIBILITY AND BRAND MATTERS THE INTANGIBLES MATTER A LOT MORE IN MEDIA> skift travel iq


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#8 STAY AWAY FROM FEALTY TO INVESTORS, THEY’RE MEANS TO AN END, AND DON’T MATTER MUCH IN THE END RESULTS > skift travel iq


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#9 YOU WILL HEAR 9 NOs BEFORE THE ONE YES COROLLARY: SAY 9 NOs TO THINGS BEING THROWN AT YOU, FOCUS ON ONE> skift travel iq


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#10 AVOID SCENESTERS, AND SURELY AVOID BEING ONE > skift travel iq


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#11 YOU WOULD BE SURPRISED HOW MANY ARE AFRAID TO ASK THE HARD QUESTIONS. LEARN & RELEARN FEARLESSSNESS > skift travel iq


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#12 NO ONE HAS EVER BUILT A BUSINESS KEEPING PEER JOURNALIST SET HAPPY COROLLARY: ALWAYS BE FRIENDLY, NEVER BE FRIENDS> skift travel iq


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#13 INSPIRATION & INNOVATION COME FROM ANYWHERE & EVERYWHERE. COROLLARY: THE UNIVERSE FIGURES OUT A WAY TO POINT YOU IN THE RIGHT DIRECTION, THE HARD PART IS TO STOP AND LISTEN> skift travel iq


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#14 B2B DOES NOT HAVE TO BE BORING. SEPARATE VENDORS FROM YOUR REAL USERS> skift travel iq


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#15 THERE IS STILL TONS OF DISRUPTION LEFT IN BUSINESS INFORMATION. COROLLARY: BE FANATICALLY FOCUSED ON THE CHANGING USER CONSUMPTION BEHAVIOR> skift travel iq


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#16 USE DESIGN TO PUNCH ABOVE YOUR WEIGHT > skift travel iq


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#17 MARKETING/TECH/USER EXPERIENCE/DESIGN IN THE CROSS HAIRS OF THIS NEXUS, YOU HAVE FUTURE-PROOFED YOURSELF > skift travel iq


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#18 FOCUS ON ONE BIG ANNUAL EFFORT INSTEAD OF SMALL ONES THROUGHOUT THE YEAR DOING LESS WITH MORE IS THE NEW DOING MORE WITH LESS> skift travel iq


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#19 BUILD DIRECT CHANNELS TO YOUR USERS THINK REPEAT RESIDENTS, NOT REPEAT VISITORS> skift travel iq


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#20 WILL ANYONE MISS YOU IF YOU DIE TOMORROW? COROLLARY: WHAT’S YOUR UTILITY VALUE TO USERS? > skift travel iq


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IMMERSE YOURSELF! skift travel iq


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THANK YOU 
 RAFAT ALI 
 FOUNDER & CEO @rafat
 ra@skift.com skift travel iq \


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