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The Bullseye Framework: How Great Companies Grow

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The Bullseye Framework: How Great Companies Grow JUSTIN MARES, TRACTION CO-AUTHOR


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@thuelmadsen @Kissmetrics @NEILPATEL #KissWebinar


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THUE MADSEN JUSTIN MARES Marketing Operations Manager, Kissmetrics Co-author, Traction @ThueLMadsen @jwmares Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. Justin Mares is the co-author of Traction: A Startup Guide to Getting Customers, which in its first printing sold 35,000+ copies. He’s also the former director of revenue at Exceptional, a company Rackspace acquired in 2013.


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The Bullseye Framework: How Great Companies Grow CO-AUTHOR, TRACTION BOOK


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@jwmares @Kissmetrics @NEILPATEL #KissWebinar


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T O D A Y W E ’ R E G O I N G T O TA L K A B O U T … THE BULLSEYE FRAMEWORK


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WATCH WEBINAR RECORDING NOW


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“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” - TRACTION BOOK (yes I’m quoting my own book. Sorry)


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MY FIRST ONE DID:


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“The #1 reason we pass on entrepreneurs we’d otherwise like to back is their focus on product to the exclusion of everything else.” - MARC ANDREESEN


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Why?


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Product is fun. Traction is hard


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“If you can get even a single distribution to work, you have a great business. If you don’t nail one, you’re finished.” - PETER THIEL


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HOW DO I FIND MY CHANNEL?


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The Bullseye Framework


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A 4-step process to finding your traction channel


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STEP 1… BRAINSTORM


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“If you can acquire customers in a channel your competitors are ignoring, that’s a huge competitive advantage.” - JASON COHEN, WP ENGINE


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The Bullseye Framework 1. Brainstorm 2. Prioritize


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Easy to test? Potential impact? Compound affects?


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Also think about… Consumer? Funding? Crowded channel? Competitors? B2B? How long? Traction goal? Customer LTV? Unit economics?


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The Bullseye Framework 1. Brainstorm 2. Prioritize 3. Test


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Search for.. that signs a channel is working


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*actual traffic graph


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Some ideas of tests to run Content Marketing Hire a writer to create 3 killer posts and 1 infographic. Put 100% effort into promoting the 3 posts & infographic. Then evaluate.


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The Bullseye Framework 1. Brainstorm 2. Prioritize 3. Test 4. Double Down


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Double. Down.


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FIND do more of it what works AND


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Guides


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Infographics


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IN CONCLUSION… Find your channel


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IN CONCLUSION… Use 1. Brainstorm Bullseye 2. Prioritize 3. Test 4. Double Down


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IN CONCLUSION… AND ((most importantly) Crush It.


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THANK YOU! FIRST 3 CHAPTERS OF TRACTION TRACTIONBOOK.COM KEEP UP WITH ME - JUSTINMARES.COM @jwmares


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Start Your Free Kissmetrics Trial LOG IN WITH GOOGLE


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Questions? THUE MADSEN JUSTIN MARES Marketing Operations Manager, Kissmetrics Co-author, Traction @ThueLMadsen @jwmares


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