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The New Model for Scaling a Company

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a new MODEL


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BIG 
 IS BAD


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AV E R A G E T E N U R E : C O M PA N Y O N S & P 5 0 0 70 53 35 18 0 1958 1982 2006 2030


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JUST REGULAR 
 DISENGAGED AC T I V E LY D I S E N G AG E D ENGAGED ( T H AT ’S YO U ! )


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YEARS TO $1B 
 VA L U A T I O N / C A P I T A L I Z A T I O N 24 16 8 0 Average
 $GOOG Fortune
 500 $FB $TSLA Uber Snapchat Oculus 
 Rift


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CAPTURE & DEFEND


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P O P U L AT I O N O F TOP 100 FIRMS 2,500,000 LARGEST 1,875,000 1,250,000 625,000 AV E R A G E SMALLEST 0 1900 1923 1946 1969 1992 2015


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SO WHY DO WE SCALE ?


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SHARE OF INCOME, 
 TOP 1% 20% 15% USA APPLE II RELEASED FIRST PLC C R E AT E D GERMANY SW I TZ E R L A N D P O RT U G A L JA PA N I TA LY S PA I N FRANCE
 FINLAND SW E D E N DENMARK
 NETHERLANDS 10% 5% 0% 1949 1961 1973 1985 1997 2009


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BIGGER 
 & BETTER


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JACOBS ALEXANDER LY N C H WA G E M A N BECK LALOUX PISONI JOHNSON ISMAIL BRANSON MORIEUX ‘ DA U. N .


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84 SERIOUS PRINCIPLES FOR ORGANIZING HUMANITY


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7 PERFORMANCE CRITERIA


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7 PERFORMANCE CRITERIA 1. Purpose 2. Fitness 3. Vitality 4. Fairness 5. Power 6. Connection 7. Safety


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OLD “TECHNOLOGIES”, NEW TRICKS 1. Rule of Law 2. Market Forces 3. Transparency


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REPLACE TYRANNY WITH Rule of Law


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ELECT even over SELECT


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PROCESS even over DECIDE


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REPLACE CENTRAL PLANNING WITH Market Forces


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DESCRIBE even over PRESCRIBE


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FOCUS even over HELP


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R E P L AC E O PAC I T Y W I T H Transparency


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OPEN even over CLOSED


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PULL even over RECEIVE


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CREATE & SET FREE


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D O N ’ T W O R R Y, W E ’ V E D O N E T H I S B E F O R E LOOM RAIL STEEL MASS S O F T WA R E


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THIS IS YOUR JOB


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COMMIT


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