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What We Know Now: Why Startups are Not Smaller Versions of Companies

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WHAT WE NOW KNOW 
 WHY STARTUPS ARE NOT SMALLER VERSIONS 
 OF COMPANIES QAZVIN ISLAMIC AZAD UNIVERSITY, IRAN
 MARCH 10TH 2015


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ABOUT VIDAR ANDERSEN • NORWEGIAN LIVING IN COLOGNE, DE SINCE 2005 • WORKING WITH F500 CORPORATIONS AND GOS 
 SOLVING PROBLEMS WITH TECHNOLOGY
 SINCE 1996 • SERIAL STARTUP FOUNDER & ENTREPRENEUR 
 WITH HITS & MISSES • EDUCATOR (UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP, STARTUP NEXT INSTRUCTOR & CERTIFIED LEAN LAUNCHPAD EDUCATOR @ STANFORD) FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES


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+ANDERSEN 
 & ASSOCIATES CORPORATE INNOVATION & GROWTH THROUGH ENTREPRENEURSHIP + SCIENCE YOU@PLUSANDERSEN.COM


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20 YEARS OF WORKING WITH E.G.


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TEACHING AT E.G.


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ANDERSEN FOUNDED E.G.


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FEATURED & RECOGNIZED


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“[Vidar Andersen] one of the most important persons in the German startup scene.” – Wirtschafts Woche, April 2015


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CERTIFIED LEAN LAUNCHPAD (LLP)
 EDUCATOR @STANFORD


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LLP LECTURE MARCH 2015 @ QAZVIN ISLAMIC AZAD UNIVERSITY, IRAN


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LLP +2.200 TEAMS WORLD WIDE • THE LEAN LAUNCHPAD CURRICULUM • STARTED AT STANFORD & BERKELEY
 3 YEARS AGO • NATIONAL SCIENCE FOUNDATION’S
 INNOVATION-CORPS • +100 UNIVERSITIES WORLD WIDE • +30 ACCELERATORS / INCUBATORS • FORTUNE 500 CORPORATIONS


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IN EUROPE WITH ANDERSEN LLP @ UNIVERSITY OF COLOGNE (ONE OF 4 GERMAN ELITE UNIVERSITIES) GLOBAL CORPORATIONS


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NSF'S iCORPS ACCELERATOR PROGRAM WENT FROM A 18% TO A +60% FUNDING RATE OF COMMERCIALIZATION OF SCIENTIFIC PROJECTS AFTER REQUIRING APPLICANTS TO TAKE THE LEAN LAUNCHPAD CURRICULUM AS A PREREQUISITE FOR FUNDING


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WHAT WE NOW KNOW WHY STARTUPS ARE NOT SMALLER VERSIONS OF COMPANIES


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STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES


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A COMPANY IS A PERMANENT ORGANIZATION DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE BUSINESS MODEL IN A PREDICTABLE AND STABLE ENVIRONMENT


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A STARTUP IS A TEMPORARY ORGANIZATION DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL IN AN ENVIRONMENT OF EXTREME UNCERTAINTY


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A STARTUP IS A TEMPORARY ORGANIZATION DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL


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COMPANY LIFE-CYCLE SCALABLE
 STARTUP TRANSITION LARGE COMPANY SEARCH BUILD GROW • • • • BUSINESS MODEL FOUND PRODUCT-MARKET FIT REPEATABLE SALES MODEL MANAGERS HIRED • • • • • CASH-FLOW BREAK-EVEN PROFITABLE RAPID SCALE NEW SENIOR MANAGEMENT AROUND 150 PEOPLE


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SEARCH BUSINESS MODEL GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING


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EXECUTION LARGE COMPANY


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WHAT WE KNOW NOW • STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES • STARTUP IS TEMPORARY ORG, IN SEARCH OF SCALABLE REPEATABLE BUSINESS MODEL • NO BUSINESS PLAN EVER SURVIVES FIRST CONTACT WITH CUSTOMERS • BUSINESS MODEL CANVAS INSTEAD OF BUSINESS PLANS • CUSTOMER DISCOVERY INSTEAD OF EXECUTION • AGILE ENGINEERING PROCESSES INSTEAD OF WATERFALL • MINIMUM VIABLE PRODUCT INSTEAD OF BETAS • BUILD - MEASURE - LEARN: ITERATION AND SPEED OF THE ESSENCE


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THE LEAN STARTUP BUSINESS MODEL GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING = THE LEAN STARTUP


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WHAT IS A BUSINESS MODEL? INTRODUCING BUSINESS MODEL GENERATION BUSINESS MODEL GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING


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www.udacity.com/overview/Course/ep245


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www.udacity.com/overview/Course/ep245


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www.udacity.com/overview/Course/ep245


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CUSTOMER DEVELOPMENT CUSTOMER DISCOVERY & VALIDATION BUSINESS MODEL GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING


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AGILE ENGINEERING MVP, BUILD-MEASURE-LEARN IN SMALL ITERATIVE BATCHES BUSINESS MODEL GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING


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AGILE ENGINEERING • MINIMUM VIABLE PRODUCT INSTEAD OF FEATURE-COMPLETE • BUILD-MEASURE-LEARN ITERATIONS IN SMALL BATCHES 
 INSTEAD OF VERSION COMPLETE & WATERFALL PROCESS • GOOD ENOUGH VS PERFECT - SPEED IS OF THE ESSENCE • DATA / TEST DRIVEN DESIGN - HYPOTHESIS TESTING • AUTOMATED ACCEPTANCE TESTING + USER STORIES / SCENARIOS
 DESCRIBE WHAT WE WANT TO SEE THE SOFTWARE DO, THEN AUTOMATE THE VERIFICATION THAT THE SOFTWARE ACTUALLY DOES IT • CONTINUOUS DEPLOYMENT, MULTIVARIABLE A/B TESTING, PAIR PROGRAMMING (XP), SCRUM & KANBAN


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GET CONNECTED twitter: @blacktar
 email: v@plusandersen.com http://facebook.com/blacktar http://is.gd/blacktarlinkedin


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+ANDERSEN 
 & ASSOCIATES CORPORATE INNOVATION & GROWTH THROUGH ENTREPRENEURSHIP + SCIENCE YOU@PLUSANDERSEN.COM


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