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Founded mobile music company PushLife, acquired by Google in 2011. Moved to the valley and helped launch Google Express. Now Ritual co-founder: a concierge service for everyday coffee and lunch spots in Toronto. Order and pay on your phone to avoid lineups, cashiers, wallets & paper receipts. ABOUT ME
BECOME A PART OF OUR EXCLUSIVE NETWORK Basically connecting the Internet and the real world 73% of local searches result in a purchase at a physical store*. Retail & restaurants make up > 50% of local searches In retail, it is referred to as “omni-channel”. A broader (nerdier) term is “online-offline convergence” *searchengineland.com WHAT IS “LOCAL”?
WHY INVESTORS LIKE LOCAL Groupon went from $0 - $1B revenue in < 2.5 years Local businesses focused on taxi, home cleaning have seen similar growth trajectories
DIGITIZING THE REAL WORLD: CONVENIENCE
DIGITIZING THE REAL WORLD: POWERFUL DISCOVERY
DIGITIZING THE REAL WORLD: GREAT FOR BUSINESSES
LOCAL IS DIFFICULT: DATA & HUMANS ARE “MESSY” Most local data doesn’t exist digitally - requires a lot of work to digitize, categorize and clean to be used Humans are not like machines and software - they are inconsistent and require a lot of process to be reliable
LOCAL IS DIFFICULT: ITERATION IS VERY HARD Agile teaches us to release often and iterate quickly but local is the opposite Your operations team becomes as important as your engineering team
HAVEN’T TRIED RITUAL? Your next coffee & lunch are on me. Download Ritual and use promo code: TechTO KING WEST | LIBERTY VILLAGE | ST. LAWRENCE | YORKVILLE | DISCOVERY | FINANCIAL DISTRICT