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LOCAL 101

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LOCAL 101


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Founded mobile music company PushLife, acquired by Google in 2011. Moved to the valley and helped launch Google Express. Now Ritual co-founder: a concierge service for everyday coffee and lunch spots in Toronto. Order and pay on your phone to avoid lineups, cashiers, wallets & paper receipts. ABOUT ME


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BECOME A PART OF OUR EXCLUSIVE NETWORK Basically connecting the Internet and the real world 73% of local searches result in a purchase at a physical store*. Retail & restaurants make up > 50% of local searches In retail, it is referred to as “omni-channel”. A broader (nerdier) term is “online-offline convergence” *searchengineland.com WHAT IS “LOCAL”?


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WHY INVESTORS LIKE LOCAL Groupon went from $0 - $1B revenue in < 2.5 years Local businesses focused on taxi, home cleaning have seen similar growth trajectories


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DIGITIZING THE REAL WORLD: CONVENIENCE


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DIGITIZING THE REAL WORLD: POWERFUL DISCOVERY


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DIGITIZING THE REAL WORLD: GREAT FOR BUSINESSES


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LOCAL IS DIFFICULT: DATA & HUMANS ARE “MESSY” Most local data doesn’t exist digitally - requires a lot of work to digitize, categorize and clean to be used Humans are not like machines and software - they are inconsistent and require a lot of process to be reliable


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LOCAL IS DIFFICULT: ITERATION IS VERY HARD Agile teaches us to release often and iterate quickly but local is the opposite Your operations team becomes as important as your engineering team


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HAVEN’T TRIED RITUAL? Your next coffee & lunch are on me. Download Ritual and use promo code: TechTO KING WEST | LIBERTY VILLAGE | ST. LAWRENCE | YORKVILLE | DISCOVERY | FINANCIAL DISTRICT


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