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The Future of Meetings

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3,200 customers (60,000 users) 150 countries 3 languages


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1 billion sq ft of function space 600,000 events created 63 million attendees impacted


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Learning Zone


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The Economic Significance of Meetings to the U.S. Economy, CIC Study, PwC, 2012


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Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013


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Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013 Special Events Magazine


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Meeting planners will be more strategic than ever.


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Meetings will be smaller and more intimate.


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The number of meeting planners will continue to rise.


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Source: eMarketer, April 2014 Face-to-face interactions will be even more coveted.


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F&B will be replaced by more efficient supplements or synthetic alternatives.


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Live events will be an important source of revenue for the most meaningful companies.


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Experiences will be more common and more expensive.


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Learning Zone


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The industry’s current processes as we know it will be obliterated.


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Event logistics will be automated.


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Event apps will no longer exists.


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Learning Zone


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There will be no cash at events.


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Group business will be booked mostly online.


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Hotel sales people will become meeting consultants.


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Most events will have a virtual audience. 1990s 2010s 2030s


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Events will be crowdfunded.


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Content will be crowdsourced.


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Our industry will be embrace transparency.


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Hotels will do mostly group business.


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Everything planners need will be available on-demand.


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Meeting space will be more commoditized than ever.


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Events will mostly be indoors or under covered structures.


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The travel industry will continue to consolidate.


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Meeting and event planning companies will begin consolidation.


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Workshops for exchanging knowledge will be the key component at meetings.


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Meetings will not have education because content will be available online.


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Meeting planning will be a more organized, respected, and common practice.


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Event software will be free.


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There will be a subscription model for events.


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Free events will be expected by consumers.


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Attendees will discover events and sessions that are right for them.


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Networks at hotels and events will be a target for hackers.


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Rooms will be setup automatically with robots.


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Attendees will meet the right people and no business cards will be exchanged.


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