Our Client's Clients

Понравилась презентация – покажи это...

Слайд 0

CHRISLEMA THE CLIENTS OF OUR CLIENTS Getting past our fears; Focusing on Education

Слайд 1

CHRISLEMA Can I tell you a secret?

Слайд 2


Слайд 3


Слайд 4


Слайд 5


Слайд 6

CHRISLEMA The problem with those mops? It took more time to clean the mop than to use it.

Слайд 7

CHRISLEMA Nobody likes the angry mom look.

Слайд 8

CHRISLEMA The fears we hold inside impact our life choices. - @chrislema

Слайд 9

CHRISLEMA Everyone is afraid of something.

Слайд 10

CHRISLEMA The problem with our fears? Our imagination creates larger consequences than reality.

Слайд 11

CHRISLEMA If we admit to having fear, we can learn to work despite it. -@chrislema

Слайд 12

CHRISLEMA • We don’t know enough. • They’ll be fired. • The project won’t end. • They’ll miss the deadline. • We won’t get more work. • The project will fail. • We’ll get sued. • The project won’t end. • The client will keep calling. • They’ll run out of money.

Слайд 13

CHRISLEMA Our natural response, in the face of fear, is to protect ourselves – so we collaborate less and regulate more.

Слайд 14


Слайд 15

CHRISLEMA Every client has a client. Instead of coding to spec, our goal should be to delight our client’s clients.

Слайд 16

CHRISLEMA Our goal should always be to delight our client’s clients. -@chrislema

Слайд 17


Слайд 18

CHRISLEMA When I was a kid, our internet was in books.

Слайд 19


Слайд 20

CHRISLEMA Over the 8 year period where the Yellow Pages lost more than a third of its entries, they were still being pitched to small businesses. Hard.

Слайд 21

CHRISLEMA To delight our clients’ clients, we need to expand our horizons. -@chrislema

Слайд 22

CHRISLEMA Know much about call tracking?

Слайд 23

CHRISLEMA Know much about lead tracking?

Слайд 24

CHRISLEMA Know much about lead generation?

Слайд 25

CHRISLEMA Know much about CRMs?

Слайд 26

CHRISLEMA Know much about marketing funnels?

Слайд 27

CHRISLEMA Know much about Google Local Search?

Слайд 28

CHRISLEMA Know much about A/B testing?

Слайд 29

CHRISLEMA True courage isn’t the absence of fear. It’s being honest with yourself, even when it’s difficult, and moving forward despite fear.

Слайд 30

CHRISLEMA Ask great questions. Expand your horizons. Be a constant learner. Educate your clients. Delight their clients.

Слайд 31

CHRISLEMA CHRIS LEMA CTO & Chief Strategist Crowd Favorite http://chrislema.com

Слайд 32