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CHRISLEMA THE CLIENTS OF OUR CLIENTS Getting past our fears; Focusing on Education
CHRISLEMA Can I tell you a secret?
CHRISLEMA The problem with those mops? It took more time to clean the mop than to use it.
CHRISLEMA Nobody likes the angry mom look.
CHRISLEMA The fears we hold inside impact our life choices. - @chrislema
CHRISLEMA Everyone is afraid of something.
CHRISLEMA The problem with our fears? Our imagination creates larger consequences than reality.
CHRISLEMA If we admit to having fear, we can learn to work despite it. -@chrislema
CHRISLEMA • We don’t know enough. • They’ll be fired. • The project won’t end. • They’ll miss the deadline. • We won’t get more work. • The project will fail. • We’ll get sued. • The project won’t end. • The client will keep calling. • They’ll run out of money.
CHRISLEMA Our natural response, in the face of fear, is to protect ourselves – so we collaborate less and regulate more.
CHRISLEMA Every client has a client. Instead of coding to spec, our goal should be to delight our client’s clients.
CHRISLEMA Our goal should always be to delight our client’s clients. -@chrislema
CHRISLEMA When I was a kid, our internet was in books.
CHRISLEMA Over the 8 year period where the Yellow Pages lost more than a third of its entries, they were still being pitched to small businesses. Hard.
CHRISLEMA To delight our clients’ clients, we need to expand our horizons. -@chrislema
CHRISLEMA Know much about call tracking?
CHRISLEMA Know much about lead tracking?
CHRISLEMA Know much about lead generation?
CHRISLEMA Know much about CRMs?
CHRISLEMA Know much about marketing funnels?
CHRISLEMA Know much about Google Local Search?
CHRISLEMA Know much about A/B testing?
CHRISLEMA True courage isn’t the absence of fear. It’s being honest with yourself, even when it’s difficult, and moving forward despite fear.
CHRISLEMA Ask great questions. Expand your horizons. Be a constant learner. Educate your clients. Delight their clients.
CHRISLEMA CHRIS LEMA CTO & Chief Strategist Crowd Favorite http://chrislema.com