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The Value Race

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1 #LAKC2015 THE VALUE RACE


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2 #VALUERACE @JONKOHRS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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3 1 2 3 BACKGROUND TRACK & FIELD LEARNINGS FROM HRB M An ana o o p odu de e opmen oda . Wha we ed, a ed and ea ned on a e en p o e s o and how I ame o be he e w h ou oda . 5 4 6 . THE ADVENTURE RACE OUR HYPOTHESIS BEAT IT UP An ana o o de e opmen Wha ou des n h n n p o ess e. Open d s uss on and bea n up a e des n en u e h n n . p odu omo ow. en u e oo s #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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4 1 BACKGROUND My story and how I came to be here with you today. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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5 THIS SPACE INTENTIONALLY LEFT BLANK #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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6 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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7 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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8 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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9 UX STRATEGIST = EXPERIENCE DESIGNER + ACTIVITY FACILITATOR + TEAM CO-FOUNDER + EGG SCRAMBLER + STORY TELLER + RESEARCHER + CHEERLEADER + DIRECTOR + #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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10 TIME TO RETIE #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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11 OUR GOAL : HOW CAN WE CREATE MORE VALUE BY CONNECTING AGILE + DESIGN + VENTURE THINKING? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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13 2 TRACK & FIELD An analog of product development today. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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14 FEATURE SPRINTS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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15 USER STORIES #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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16 OR BLUE BATON? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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17 BLOCKERS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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18 DESIGN SPIKES #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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19 VELOCITY #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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20 FINISH LINE #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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21 WHAT’S WRONG WITH THESE PICTURES? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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22 WE FOCUS ON MINUTIA #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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23 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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24 LET’S STRETCH #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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25 WHAT’S YOUR MIGRAINE HEADACHE? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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26 3 LEARNINGS FROM HRB What we tried, failed and learned on a recent project. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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27 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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28 PRODUX #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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29 HOW DO WE THINK LIKE A UXER + STARTUPER? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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30 PROBLEM : REINVENT TAX DROPOFF #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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31 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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32 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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33 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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34 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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35 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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36 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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37 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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38 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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39 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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40 DID WE ADD VALUE? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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41 WE FOCUS ON MAXUTIA #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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42 4 THE ADVENTURE RACE An analog of product development tomorrow. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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43 VALUE SPRINTS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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44 ASSUMPTIONS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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45 AHAS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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46 SLOG #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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47 HILLS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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48 10’S #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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49 FINISH LINE #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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50 5 OUR HYPOTHESIS What our design + venture thinking process looks like? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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51 SO WHAT’S NEXT? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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52 PROBLEM 1 : WHAT IS INNOVATION #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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53 AND WHAT’S LACKING IN AGILE + DESIGN + VENTURE THINKING? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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54 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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55 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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56 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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57 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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58 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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59 PROBLEM 2 : OUTPUT MORE VALUE #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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60 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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61 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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62 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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63 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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64 PROBLEM 3 : YOU CAN’T PROCESS-ITIZE CREATIVITY #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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65 NOT HOW … BUT WHY & WHEN DO WE FIT? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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66 THE VALUE CHALLENGE ACTIVITY VANITY “FEEL GOOD” GOAL VALUE “REAL GOOD” GOAL Create change Spark change by releasing new never before seen products Consistently generate learnings in the form of “ah-ha’s” for new, big ideas Develop people Show the organization a different way to do things to change culture Coach the team to make the learning flywheel sustainable Add real value Be ambidextrous, remove friction and add value to every part of the organization Translate and focus learnings into real customer value we can prove - leading to clients and revenue #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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67 THE LEARNING FLYWHEEL #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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68 MILE MARKERS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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70 DEFINE PLATFORM/PRODUCT SOLUTIONS FEATURES LAUNCHED DURING TAX SEASON CREATE IDEA EXPERIMENTS TO LEARN AHA’S + LEARNINGS PER MONTH UNDERSTAND CUSTOMER PAINS INTERVIEWS PER MONTH CIRCLING COMPETITOR SHARK #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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71 6 BEAT IT UP Open discussion and beating up agile + design + venture thinking. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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72 JON KOHRS JDKOHRS@GMAIL.COM 816-666-1030 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015


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